Ordinary Bachelor Degree
Programme Code: TA_BDAMKT_D
Mode of Delivery:Full Time, Part Time, Modular, Distance Education
No. of Semesters:2
NFQ Level:7
Embedded Award:No
Programme Credits:60
Language of Instruction:English
CAO Code:

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)Demonstrate knowledge and understanding of Data Analytics and Business Reporting as used in an organisation.
 (b)Demonstrate knowledge and understanding of the theories and methods pertaining to the digital marketing communications industry, interactive and social media and data analysis.
PO2Knowledge - Kind
 (a)Demonstrate an extensive up-to-date knowledge and understanding of a number of the core areas of data analytics, digital marketing communications, web design and development with a developed awareness of the business environment, social responsibilities and the need for adaptation, creativity and change. Demonstrate a knowledge that is integrated across a number of the core sub-fields of data analytics, social and interactive media and digital marketing communications.
PO3Skill - Range
 (a)The graduate will have acquired an ability to integrate complex material from a range of modules in a cross functional manner using, for example, case studies and project work. (S)he will have built on the knowledge base acquired upon entry to the programme and be capable of: a. Creating and implementing a data analytics and digital marketing communications strategy. b. Identifying and analysing the strategic and ethical issues in relation to digital marketing communications. c. Communicating effectively with those working inside and outside the organisation. h. Demonstrating an awareness of the practical methods used in financial management decision making. i. Developing an in-depth understanding of the methods used to carry out research before, during and after a digital marketing communications campaign. k. Demonstrate interpersonal skills of effective listening, negotiation, persuasion and presentation. l. Utilize analytical tools and technologies to extract and present data in a visualised format. j. Create scripts to extract, transform and load data.
PO4Skill - Selectivity
 (a)The degree programme will develop the graduate’s critical analytical abilities in systematically addressing in-depth organisational business decision making, so that (s)he can: a. Exercise judgement, to facilitate informed decisions on complex Digital Marketing Communications issues. b. Identify and critically analyse important issues in relation to strategy development and implementation. c. Analyse business environments and prepare options and scenarios to aid decision making in a business context. d. Identify and evaluate advanced solutions to complex problems.
PO5Competence - Context
 (a)On successful completion of this programme, the graduate will demonstrate the following: a. Ability to analyse, interpret and manipulate data in pursuit of solutions to complex business problems b. Ability to integrate knowledge from a range of subject areas and analyse information from a variety of contexts. e. Demonstrate a critical understanding of the general ethical, legal and regulatory implications of handling data, digital marketing communications and responsibilities in a business and wider social context. f. Develop and demonstrate effective competencies in communication, data analysis, problem solving, collaboration and research.
PO6Competence - Role
 (a)On successful completion of this programme, the graduate will be able to: Engage in self-directed work; Participate constructively (contribute, collaborate and direct, if so charged), in complex team environments across areas of the programme and reflect on own practice.
PO7Competence - Learning to Learn
 (a)Ability to recognise and acknowledge the limitations of his/her current knowledge, skill and competence and plan to transcend these limitations through further learning. Observe and learn from participation in complex and challenging strategic planning and decision making situations through the use of, for example, case analysis and project work. Take responsibility for their own learning as a culture of academic integrity, independence and high ethical standards is promoted throughout the programme. Ability to understand the full complement of stakeholder communities and to develop stakeholder-sensitive marketing communications decisions. Demonstrate the possession of a conceptual awareness that will enable them to knowledgeably question existing precepts and evolve an individual approach to work-based study and research.
PO8Competence - Insight
 (a)Possess a conceptual awareness that will enable them to knowledgeably question existing precepts and evolve an individual approach to work-based study and research. Capacity to be socially responsible and develop a sense of ones own value system. Capacity to draw complex information together and assess implications of proposed solutions. Capacity to reflect on own practice and re-organise skills set in order to produce something new.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
WBDB H3000 Web Design & Development
DATAH3008 Data Analysis
DATA H3004 Database
AGDM H3000 Applied Global Digital Marketing
MKTG H3023 Interactive Marketing
INFO H3015 Information Management for Businesses

Stage 1 / Semester 2

Module Code Module Title
DATA H3006 Data Visualisation
DATA H3007 Data Analysis/ Digital Marketing Project
DATA H3005 Data Warehouse & B. I. Tools.
SCPT H3000 Scripting
COMP H3002 Business Analysis & Reporting