Ordinary Bachelor Degree
Programme Code: TA_BMKTG_D (1 year add on)
Mode of Delivery:Full Time
No. of Semesters:6
NFQ Level:7
Embedded Award:No
Programme Credits:60
Language of Instruction:English
CAO Code:
CAO Code:The programme educates and develops the graduate to a level at which he/she, on completion, is eligible to progress to the Bachelor of Business (Honours) Marketing Management Degree.

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)The programme provides the graduate with a developed and integrated knowledge of the following business areas: a. Consumer Behaviour b. Services & Business Marketing c. Global Business d. Marketing Across Cultures e. Marketing Communications f. Marketing Channels g. Marketing Research Applications h. Applied Statistics i. WWW. Design j. E-business Theory and Practice And electively: k. PC Applications for Decision Support Studies l. Advanced Business Computing m. Business French n. Business Spanish o. Business German The programme builds on the knowledge base established at Higher Certificate level in Business and is primarily concerned with acquiring higher cognitive understanding and attainment.
PO2Knowledge - Kind
 (a)The graduate will be able to: Understand the conceptual framework underpinning marketing theory and practice together with the limitations of the theory Understand the relevance of the strategic context within which organisations operate Understand the critical success factors distinguishing high performance organisations from others Understand the nature and role of IT in Business Demonstrate a knowledge that is integrated across a number of the core sub-fields of business Understand the significance of the global marketing environment to the strategic marketing process.
PO3Skill - Range
 (a)The graduate will have in-depth specialist knowledge in marketing practice, in balance with the expertise necessary for its practical application in different work and career contexts. He/she should be able to: Develop effective problem solving and decision making skills in business and marketing, making use of appropriate quantitative and qualitative skills Create, analyse and assess a range of situations together with the capacity to apply ideas and knowledge to these situations Profile and segment a marketing using segmentation variables Plan and direct an applied marketing research project. Select appropriate IT and computer applications for business Analyse sources of information for markets, for resources, products and services, and the influences affecting buyer behaviour Carry out a cross-cultural marketing study Create a marketing communications campaign Perform a marketing management role in a service or business to business organisation Critically evaluate the values, assumptions, statements of evidence in their own work and that of others The ability to design and manage a marketing channel Communicate effectively and persuasively in a variety of marketing situations Develop an awareness of the nature and contribution of the diverse and varied marketing roles in organisations Develop self-awareness and sensitivity to diversity in terms of people and culture when marketing internationally Develop the specialist technical know-how relevant to marketing Communicate effectively in French/German/Spanish in a professional business context The ability to design and web applications, graphics and other related media
PO4Skill - Selectivity
 (a)On successful completion of the programme, the graduate will be able to: Apply concepts and abstract processes in marketing theory to represent and solve real world problems Make informed judgment in situations where limited qualitative and qualitative information is available Balance the competing expectation of stakeholders in decision making
PO5Competence - Context
 (a)On successful completion of the programme the graduate will be able to: Understand the application of research findings into marketing decision making in a variety of contexts Use specialist skills to conduct and analyse market research Transfer and apply diagnostic and creative skills in a range of business and marketing contexts Understand Web Scripting Language and HTML
PO6Competence - Role
 (a)On successful completion of the programme, the graduate will be able to: Take direction, accept criticism and use feedback to enhance own performance and that of others Participate constructively, (contribute and collaborate) in a multidisciplinary team environment, across the core business areas Be self-directed in terms of time, motivation and planning; and self-aware to be open and sensitive to others
PO7Competence - Learning to Learn
 (a)On successful completion of the programme, the graduate will be able to: Integrate knowledge and work-life experiences Undertake autonomous, independent learning Identify learning needs and develop learning competencies through case study, discussion group and/or problem-based learning
PO8Competence - Insight
 (a)On successful completion of the programme the graduate will possess: Conceptual and analytical skills to enable them to question existing knowledge and theories Nurture an approach to his/her work that emphasises personal growth, awareness of self and others and the enrichment of interpersonal relationships Appreciate social, community and ethical issues in a business context

Semester Schedules

Stage 3 / Semester 1

Module Code Module Title
BEHV H3005 Consumer Behaviour
DIGT H3005 Digital Marketing
MKTG H3009 Marketing Channel Management
MNGT H3027 Event Management/IMC 1
BUSS H4002 Global Business
Module Code Module Title
SPAN H3025 Spanish 5
GERM H3025 German 5
FREN H3025 French 5
SALE H1001 Sales Management

Stage 3 / Semester 2

Module Code Module Title
MKTG H3019 Services & Business Marketing
MNGT H3014 Retail and Category Management
STAT H3007 Quantitative Methods for Marketing
WEBD H3000 Web Design & Optimisation
MKTG H3020 Marketing Across Cultures
Module Code Module Title
BEHV H3008 Socio-cultural Buyer Behaviour
MNGT H3053 Event Management/IMC 2
FREN H3026 French 6
GERM H3026 German 6
SPAN H3026 Spanish 6