Honours Bachelor Degree
Programme Code: TA_BAMKT_B
Mode of Delivery:Full Time
No. of Semesters:8
NFQ Level:8
Embedded Award:Yes
Programme Credits:240
Language of Instruction:English
CAO Code:
  1. TA123
CAO Code:The programme educates and develops the learner to a level at which (s)he is eligible to apply for admission to programmes leading to a Masters degree or postgraduate Diploma, or to a Doctoral Degree. Progression is thus possible in Irish and international universities.

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)The programme aims to provide the graduate with an in depth knowledge and understanding of the theories and methods pertaining to the following business areas: a. Marketing Management & Strategy b. Innovation c. Corporate Finance d. IS Tools for Strategic Marketing e. Company Law f. Marketing Strategy g. Business Policy h. Marketing Practice & Analysis i. Strategic Information Systems j. Business Ethics and in the electives: k. Systems Modelling and Databases l. End-user Development m. Management Science n. Sales Management o. Enterprise Development p. Business French q. Business Spanish r. Business German Understanding should be one of emergent critical appraisal. The programme will provide a comprehensive perspective and appreciation of the inter-relationships between business functions and processes. The programme also aims to allow the graduate to: a. Comprehend the central role of marketing in modern organizations. b. Critically apply an in-depth knowledge of the processes involved in formulating and implementing strategy c. For those electing to study French, German or Spanish, the programme will enable them to communicate competently in a social and professional business context.
PO2Knowledge - Kind
 (a)The programme aims to provide graduates with extensive up-to-date knowledge and understanding in a number of the core sub-fields of business, with a developed awareness of the received business environment, social/ethical responsibilities and the need for adaptation and change. Demonstrate a knowledge that is integrated across a number of the core sub-fields of business For those electing to study French, German or Spanish, the programme will facilitate research and comment on the political and socio-economic climate of the country where the relevant language is spoken
PO3Skill - Range
 (a)The graduate will have acquired an ability to integrate complex material from a range of modules in a cross functional manner using, for example, case studies and project work. (S)he will have built on the knowledge base acquired on entry to the programme , and be capable of: a. Conducting an analysis of an organization, and construct a case study with a marketing theme. b. Interpreting company law issues as they relate to the business environment. c. Communicating effectively with those inside and outside the organization. d. Accessing and reviewing the current literature in a marketing area. e. Presenting and defending material using a variety of business media. f. Developing an awareness of the practical methods used in financial management decision making. g. Demonstrating, when applicable, an effective knowledge of their chosen foreign language in a business environment by translating, analysing and reporting upon topics of general and business interest to produce research on companies and products relevant to that foreign country. h. Accessing business data from a variety of sources and to use a methodical approach to business problem solving. Ability to write, present and defend material that articulates ideas, insights and analysis, using a variety of business media. Engage in debate in an organizational context, mindful of position. Have a comprehensive awareness and understanding of core recognised professional and technical standards in particular sub-fields of business. Demonstrate interpersonal skills of effective listening, negotiation and persuasion. Analyse the requirements of the organization in terms of implementing information systems.
PO4Skill - Selectivity
 (a)The honours Degree programme will develop the graduate’s critical analytical abilities in systematically addressing in-depth organisational business decision making, so that (s)he can: a. Exercise judgement, to facilitate informed decisions on complex management, technical and functional areas relating to organisations, products, processes and services. b. Critically analyse important business issues in relation to strategy development and implementation. c. Analyse business environments and prepare options and scenarios to aid decision making in a business context. d. Identify and evaluate advanced solutions to complex industry problems. e. Where students choose a language elective, be able to function effectively in the particular foreign professional and business environment through the business language they elected to study.
PO5Competence - Context
 (a)a. On successful completion of this programme of study the graduate will demonstrate the following: b. Ability to evaluate the effectiveness of computer applications as solutions to business problems c. Ability to analyse, interpret and manipulate data in pursuit of solutions to complex business problems d. Ability to apply problem solving and creative thinking across a range of business sub-fields e. Capacity to contribute creatively to the process of business development f. Ability to integrate knowledge from a range of subject areas and analyse information from a variety of contexts g. Critical understanding of the general ethical implications of job roles and responsibilities in a business and wider social context h. Critically evaluate and formulate considered opinions and solutions in relation to the functional areas of the organisation i. Provide innovative and entrepreneurial skills to support their analyses and opinions in moving from idea generation to implementation j. Develop and demonstrate effective competencies in communication, problem solving, collaboration and research
PO6Competence - Role
 (a) On successful completion of this programme the graduate will be able to: Engage in self directed work Participate constructively (contribute, collaborate and direct, if so charged), in complex team environments across the core business areas Reflect on own practice and develop an understanding of the pressure of organisational roles
PO7Competence - Learning to Learn
 (a)Ability to recognize and acknowledge the limitations of his/her current knowledge, skill and competence and plan to transcend these limitations through further learning Ability to observe and learn from participation in complex and challenging strategic planning and decision making situations through the use of, for example, case analysis and project work Ability to take responsibility for their own learning, as a culture of academic integrity, independence and high ethical standards is promoted throughout the programme Ability to understand the full complement of stakeholders and business communities and to develop stakeholder sensitive business decisions Have a developed awareness or the need for the continued enhancement of business competencies
PO8Competence - Insight
 (a) Possess a conceptual awareness that will enable them to knowledgeably question existing precepts and evolve an individual approach to work-based study and research Capacity to be socially responsible and develop a sense of own value system Capacity to draw complex information together and draw out policy implications Capacity to reflect on own practice and reorganise skills set in order to produce something new

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
MKTG H1019 Introduction to Marketing
MATH H1013 Business Mathematics 1
INFO H1022 Introduction to Information Technologies and Applications
LEAR H1001 Learning to Learn at Third Level
FACC H1005 Financial Accounting 1
Module Code Module Title
ADMN H1009 Contemporary Business
FREN H1028 French 1
SPAN H1021 Spanish 1
GERM H1029 German 1

Stage 1 / Semester 2

Module Code Module Title
MKTG H1018 Marketing
MATH H1011 Business Mathematics 2
FACC H1007 Financial Accounting 2
ECON H1003 Economics 1
INFO H1023 Business I.T. and Intro to Data Analysis
Module Code Module Title
MNGT H1004 Principles of Management
FREN H1029 French 2
GERM H1030 German 2
SPAN H1022 Spanish 2

Stage 2 / Semester 1

Module Code Module Title
BEHV H1006 Behavioural Studies
LAWS H2016 Principles of Law
ECON H2010 Economics 2
INFO H2020 Database Systems
MKAP H2000 Marketing Applications
Module Code Module Title
MNGT H2010 Human Resource Management
FREN H2023 French 3
GERM H2023 German 3
SPAN H2018 Spanish 3

Stage 2 / Semester 2

Module Code Module Title
MKTG H2008 Mkt & Business Development
LAWS H2013 Marketing Law
REMT H2000 Research Methods
INFO H2013 Information Analysis for Decison Making
MKTG H2010 Marketing Finance
Module Code Module Title
GERM H2024 German 4
FREN H2024 French 4
FNCE H2002 Personal Finance
SPAN H2019 Spanish 4
PBRL H2000 PR and Media Relations

Stage 3 / Semester 1

Module Code Module Title
BEHV H3005 Consumer Behaviour
MKTG H3009 Marketing Channel Management
DIGT H3005 Digital Marketing
MNGT H3027 Event Management/IMC 1
BUSS H4002 Global Business
Module Code Module Title
SALE H1001 Sales Management
FREN H3025 French 5
GERM H3025 German 5
SPAN H3025 Spanish 5

Stage 3 / Semester 2

Module Code Module Title
MKTG H3019 Services & Business Marketing
MKTG H3020 Marketing Across Cultures
WEBD H3000 Web Design & Optimisation
STAT H3007 Quantitative Methods for Marketing
MNGT H3014 Retail and Category Management
Module Code Module Title
BEHV H3008 Socio-cultural Buyer Behaviour
MNGT H3053 Event Management/IMC 2
FREN H3026 French 6
GERM H3026 German 6
SPAN H3026 Spanish 6

Stage 4 / Semester 1

Module Code Module Title
MKTM H4003 Marketing Management
FNCE H1001 Corporate Finance
REMT H3002 Qualitative Research Methods
BPOL H1001 Corporate Strategy & Governance
INNO H4006 Innovation
Module Code Module Title
MNGT H4013 Brand Management
MATH H1005 Management Science
FREN H4000 French 7
GERM H4018 German 7
SPAN H4019 Spanish 7

Stage 4 / Semester 2

Module Code Module Title
MKTG H1012 Marketing Practice
MKTG H4005 Marketing Strategy
INFO H4007 Strategic Information Systems
MNGT H1005 Enterprise Development
Module Code Module Title
MKTG H4017 Contemporary Issues in Marketing
MATH H1006 Management Science 2
FREN H4017 French 8
GERM H4019 German 8
SPAN H4020 Spanish 8