| PO1 | Knowledge - Breadth |
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| | (a) | The programme provides the graduate with a developed and integrated knowledge of the following business areas: a. Consumer Behaviour b. Services & Business Marketing c. Global Business d. Marketing Across Cultures e. Marketing Communications f. Marketing Channel Management g. Retail and Category Management h. Applied Global/Digital Marketing i. Web/App Design and Optimisation j. Event Management and Integrated Marketing Communications And electively: k. Sales Management l. Event Management/IMC2 m. Business French n. Business Spanish o. Business German p. The Consumer in the Socio-Cultural Setting |
| PO2 | Knowledge - Kind |
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| | (a) | The graduate will be able to:
Understand the conceptual framework underpinning marketing theory and practice together with the limitations of the theory
Understand the relevance of the strategic context within which organisations operate
Understand the critical success factors distinguishing high performance organisations from others
Understand the nature and role of IT in Business
Demonstrate a knowledge that is integrated across a number of the core sub-fields of business
Understand the significance of the global marketing environment to the strategic marketing process.
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| PO3 | Skill - Range |
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| | (a) | In balance with the expertise necessary for its practical application in different work and career contexts. He/she should be able to: Develop effective problem solving and decision making skills in business and marketing, making use of appropriate quantitative and qualitative skills Create, analyse and assess a range of situations together with the capacity to apply ideas and knowledge to these situations Profile and segment a marketing using segmentation variables Plan and direct an applied marketing research project. Select appropriate IT and computer applications for business Analyse sources of information for markets, for resources, products and services, and the influences affecting buyer behaviour Carry out a cross-cultural marketing study Design, organise and promote an event Perform a marketing management role in a service or business to business organisation Critically evaluate the values, assumptions, statements of evidence in their own work and that of others The ability to design and manage a marketing channel Communicate effectively and persuasively in a variety of marketing situations Develop an awareness of the nature and contribution of the diverse and varied marketing roles in organisations Develop self-awareness and sensitivity to diversity in terms of people and culture when marketing internationally Develop the specialist technical know-how relevant to marketing Communicate effectively in French/German/Spanish in a professional business context The ability to design web applications, graphics and other related media |
| PO4 | Skill - Selectivity |
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| | (a) | On successful completion of the programme, the graduate will be able to:
Apply concepts and abstract processes in marketing theory to represent and solve real world problems
Make informed judgment in situations where limited qualitative and qualitative information is available
Balance the competing expectation of stakeholders in decision making
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| PO5 | Competence - Context |
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| | (a) | On successful completion of the programme the graduate will be able to:
Understand the application of research findings into marketing decision making in a variety of contexts
Use specialist skills to conduct and analyse market research
Transfer and apply diagnostic and creative skills in a range of business and marketing contexts
Understand Web Scripting Language and HTML
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| PO6 | Competence - Role |
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| | (a) | On successful completion of the programme, the graduate will be able to:
Take direction, accept criticism and use feedback to enhance own performance and that of others
Participate constructively, (contribute and collaborate) in a multidisciplinary team environment, across the core business areas
Be self-directed in terms of time, motivation and planning; and self-aware to be open and sensitive to others
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| PO7 | Competence - Learning to Learn |
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| | (a) | On successful completion of the programme, the graduate will be able to:
Integrate knowledge and work-life experiences
Undertake autonomous, independent learning
Identify learning needs and develop learning competencies through case study, discussion group and/or problem-based learning
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| PO8 | Competence - Insight |
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| | (a) | On successful completion of the programme the graduate will possess:
Conceptual and analytical skills to enable them to question existing knowledge and theories
Nurture an approach to his/her work that emphasises personal growth, awareness of self and others and the enrichment of interpersonal relationships
Appreciate social, community and ethical issues in a business context
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