Ordinary Bachelor Degree
Programme Code: TA_BAMKT_D
Mode of Delivery:Full Time
No. of Semesters:6
NFQ Level:7
Embedded Award:No
Programme Credits:180
Language of Instruction:English
CAO Code:
  1. TA114

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)The programme provides the graduate with a developed and integrated knowledge of the following business areas: a. Consumer Behaviour b. Services & Business Marketing c. Global Business d. Marketing Across Cultures e. Marketing Communications f. Marketing Channel Management g. Retail and Category Management h. Applied Global/Digital Marketing i. Web/App Design and Optimisation j. Event Management and Integrated Marketing Communications And electively: k. Sales Management l. Event Management/IMC2 m. Business French n. Business Spanish o. Business German p. The Consumer in the Socio-Cultural Setting
PO2Knowledge - Kind
 (a) The graduate will be able to: Understand the conceptual framework underpinning marketing theory and practice together with the limitations of the theory Understand the relevance of the strategic context within which organisations operate Understand the critical success factors distinguishing high performance organisations from others Understand the nature and role of IT in Business Demonstrate a knowledge that is integrated across a number of the core sub-fields of business Understand the significance of the global marketing environment to the strategic marketing process.
PO3Skill - Range
 (a)In balance with the expertise necessary for its practical application in different work and career contexts. He/she should be able to: Develop effective problem solving and decision making skills in business and marketing, making use of appropriate quantitative and qualitative skills Create, analyse and assess a range of situations together with the capacity to apply ideas and knowledge to these situations Profile and segment a marketing using segmentation variables Plan and direct an applied marketing research project. Select appropriate IT and computer applications for business Analyse sources of information for markets, for resources, products and services, and the influences affecting buyer behaviour Carry out a cross-cultural marketing study Design, organise and promote an event Perform a marketing management role in a service or business to business organisation Critically evaluate the values, assumptions, statements of evidence in their own work and that of others The ability to design and manage a marketing channel Communicate effectively and persuasively in a variety of marketing situations Develop an awareness of the nature and contribution of the diverse and varied marketing roles in organisations Develop self-awareness and sensitivity to diversity in terms of people and culture when marketing internationally Develop the specialist technical know-how relevant to marketing Communicate effectively in French/German/Spanish in a professional business context The ability to design web applications, graphics and other related media
PO4Skill - Selectivity
 (a) On successful completion of the programme, the graduate will be able to: Apply concepts and abstract processes in marketing theory to represent and solve real world problems Make informed judgment in situations where limited qualitative and qualitative information is available Balance the competing expectation of stakeholders in decision making
PO5Competence - Context
 (a) On successful completion of the programme the graduate will be able to: Understand the application of research findings into marketing decision making in a variety of contexts Use specialist skills to conduct and analyse market research Transfer and apply diagnostic and creative skills in a range of business and marketing contexts Understand Web Scripting Language and HTML
PO6Competence - Role
 (a) On successful completion of the programme, the graduate will be able to: Take direction, accept criticism and use feedback to enhance own performance and that of others Participate constructively, (contribute and collaborate) in a multidisciplinary team environment, across the core business areas Be self-directed in terms of time, motivation and planning; and self-aware to be open and sensitive to others
PO7Competence - Learning to Learn
 (a) On successful completion of the programme, the graduate will be able to: Integrate knowledge and work-life experiences Undertake autonomous, independent learning Identify learning needs and develop learning competencies through case study, discussion group and/or problem-based learning
PO8Competence - Insight
 (a) On successful completion of the programme the graduate will possess: Conceptual and analytical skills to enable them to question existing knowledge and theories Nurture an approach to his/her work that emphasises personal growth, awareness of self and others and the enrichment of interpersonal relationships Appreciate social, community and ethical issues in a business context

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
FACC H1005 Financial Accounting for Business Managers 1
ITMS H1000 Introduction to Information Technologies, Applications and Social Media
CSKD H1000 Critical Skills Development
MATH H1013 Business Mathematics 1
MKTH H1000 Introduction to Marketing Theory
Module Code Module Title
FREN H1028 French 1
SPAN H1013 Spanish 1
GERM H1021 German 1
ADMN H1009 Contemporary Business

Stage 1 / Semester 2

Module Code Module Title
INFO H1023 Business I.T. and Intro to Data Analysis
FACC H1007 Financial Accounting for Business Managers 2
MATH H1011 Business Mathematics 2
CTSY H1009 Trends in Cultures and Societies
ECON H1003 Economics 1
Module Code Module Title
FREN H1029 French 2
SPAN H1014 Spanish 2
GERM H1022 German 2
MNGT H1004 Principles of Management

Stage 2 / Semester 1

Module Code Module Title
MKTG H2009 International Marketing Applications
ECON H2010 Economics 2
BEHV H1006 Behavioural Studies
LAWS H2016 Principles of Law
INFO H2020 Database Systems
Module Code Module Title
FREN H2023 French 3
GERM H2016 German 3
MNGT H2010 Human Resource Management
SPAN H2013 Spanish

Stage 2 / Semester 2

Module Code Module Title
MKTG H2008 Mkt & Business Development
MKTG H2010 Marketing Finance
INFO H2013 Information Analysis for Decison Making
LAWS H2013 Marketing Law
REMT H2000 Research Methods
Module Code Module Title
SPAN H2012 Spanish
FNCE H2002 Personal Finance
GERM H2017 German 4
FREN H2024 French 4
PBRL H2000 PR and Media Relations

Stage 3 / Semester 1

Module Code Module Title
BUSS H4002 Global Business
AGDM H3000 Applied Global Digital Marketing
MNGT H3027 Event Management/IMC 1
MKTG H3026 Marketing Channel Management
BEHV H3005 Consumer Behaviour
Module Code Module Title
CSKS H3001 Spanish 5
CSKG H3001 German Sem 5
CSKF H3002 French 5
SALE H1001 Sales Management

Stage 3 / Semester 2

Module Code Module Title
WADO H3000 Web/App Design & Optimisation
STAT H3007 Quantitative Methods for Marketing
MNGT H3014 Retail and Category Management
MKTG H3019 Services & Business Marketing
MKTG H3020 Marketing Across Cultures
Module Code Module Title
SPAN H3030 Spanish 6
GERM H3028 German 6
CSKF H3003 French 6
BEHV H3008 The Consumer in the Socio-Cultural Setting
MNGT H3053 Event Management/IMC 2