Honours Bachelor Degree
Programme Code: TA_BMKTG_B (1 year add on)
Mode of Delivery:Full Time, Part Time, Modular, Distance Education, Non IT Tallaght
No. of Semesters:8
NFQ Level:8
Embedded Award:No
CAO Code:

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)The programme aims to provide the graduate with an in depth knowledge and understanding of the theories and methods pertaining to the following business areas: a. Marketing Management & Strategy b. Innovation c. Corporate Finance d. Strategic Information Systems e. Qualitative Research Methods f. Marketing Strategy g. Corporate Strategy and Governance h. Marketing Practice & Analysis i. Marketing Practice and in the electives: k. Brand Management l. Contemporary Issues in Marketing m. Management Science n. Business French o. Business Spanish p. Business German. Understanding should be one of emergent critical appraisal.
 (b)The programme will provide a comprehensive perspective and appreciation of the inter-relationships between business functions and processes.
PO2Knowledge - Kind
 (a)The programme aims to provide graduates with extensive up-to-date knowledge and understanding in a number of the core sub-fields of business, with a developed awareness of the received business environment, social/ethical responsibilities and the need for adaptation and change. Demonstrate a knowledge that is integrated across a number of the core sub-fields of business For those electing to study French, German or Spanish, the programme will facilitate research and comment on the political and socio-economic climate of the country where the relevant language is spoken
PO3Skill - Range
 (a)The graduate will have acquired an ability to integrate complex material from a range of modules in a cross functional manner using, for example, case studies and project work. (S)he will have built on the knowledge base acquired on entry to the programme , and be capable of: a. Conducting an analysis of an organization, and construct a case study with a marketing theme. b. Planning, organising and promoting an event. c. Communicating effectively with those inside and outside the organization. d. Accessing and reviewing the current literature in a marketing area. e. Presenting and defending material using a variety of business media. f. Developing an awareness of the practical methods used in financial management decision making. g. Demonstrating, when applicable, an effective knowledge of their chosen foreign language in a business environment by translating, analysing and reporting upon topics of general and business interest to produce research on companies and products relevant to that foreign country. h. Accessing business data from a variety of sources and to use a methodical approach to business problem solving. Ability to write, present and defend material that articulates ideas, insights and analysis, using a variety of business media. Engage in debate in an organizational context, mindful of position. Have a comprehensive awareness and understanding of core recognised professional and technical standards in particular sub-fields of business. Demonstrate interpersonal skills of effective listening, negotiation and persuasion. Analyse the requirements of the organization in terms of implementing information systems.
PO4Skill - Selectivity
 (a)The honours Degree programme will develop the graduate’s critical analytical abilities in systematically addressing in-depth organisational business decision making, so that (s)he can: a. Exercise judgement, to facilitate informed decisions on complex management, technical and functional areas relating to organisations, products, processes and services. b. Critically analyse important business issues in relation to strategy development and implementation. c. Analyse business environments and prepare options and scenarios to aid decision making in a business context. d. Identify and evaluate advanced solutions to complex industry problems. e. Where students choose a language elective, be able to function effectively in the particular foreign professional and business environment through the business language they elected to study.
PO5Competence - Context
 (a)a. On successful completion of this programme of study the graduate will demonstrate the following: b. Ability to evaluate the effectiveness of computer applications as solutions to business problems c. Ability to analyse, interpret and manipulate data in pursuit of solutions to complex business problems d. Ability to apply problem solving and creative thinking across a range of business sub-fields e. Capacity to contribute creatively to the process of business development f. Ability to integrate knowledge from a range of subject areas and analyse information from a variety of contexts g. Critical understanding of the general ethical implications of job roles and responsibilities in a business and wider social context h. Critically evaluate and formulate considered opinions and solutions in relation to the functional areas of the organisation i. Provide innovative and entrepreneurial skills to support their analyses and opinions in moving from idea generation to implementation j. Develop and demonstrate effective competencies in communication problem solving, collaboration and research
PO6Competence - Role
 (a)On successful completion of this programme the graduate will be able to: Engage in self directed work Participate constructively (contribute, collaborate and direct, if so charged), in complex team environments across the core business areas Reflect on own practice and develop an understanding of the pressure of organisational roles
PO7Competence - Learning to Learn
 (a)Ability to recognize and acknowledge the limitations of his/her current knowledge, skill and competence and plan to transcend these limitations through further learning Ability to observe and learn from participation in complex and challenging strategic planning and decision making situations through the use of, for example, case analysis and project work Ability to take responsibility for their own learning, as a culture of academic integrity, independence and high ethical standards is promoted throughout the programme Ability to understand the full complement of stakeholders and business communities and to develop stakeholder sensitive business decisions Have a developed awareness or the need for the continued enhancement of business competencies
PO8Competence - Insight
 (a)Possess a conceptual awareness that will enable them to knowledgeably question existing precepts and evolve an individual approach to work-based study and research

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
FACC H1005 Financial Accounting for Business Managers 1
MKTH H1000 Introduction to Marketing Theory
MATH H1013 Business Mathematics 1
CSKD H1000 Critical Skills Development
ITMS H1000 Introduction to Information Technologies, Applications and Social Media
Module Code Module Title
ADMN H1009 Contemporary Business
SPAN H1013 Spanish 1
GERM H1021 German 1
FREN H1028 French 1

Stage 1 / Semester 2

Module Code Module Title
FACC H1007 Financial Accounting for Business Managers 2
CTSY H1009 Trends in Cultures and Societies
ECON H1003 Economics 1
MATH H1011 Business Mathematics 2
INFO H1023 Business I.T. and Intro to Data Analysis
Module Code Module Title
FREN H1029 French 2
MNGT H1004 Principles of Management
SPAN H1013 Spanish 1
GERM H1022 German 2

Stage 2 / Semester 1

Module Code Module Title
INFO H2020 Database Systems
BEHV H1006 Behavioural Studies
MKTG H2009 International Marketing Applications
ECON H2010 Economics 2
LAWS H2016 Principles of Law
Module Code Module Title
GERM H2016 German 3
SPAN H2013 Spanish
MNGT H2010 Human Resource Management
FREN H2023 French 3

Stage 2 / Semester 2

Module Code Module Title
LAWS H2013 Marketing Law
REMT H2000 Research Methods
MKTG H2010 Marketing Finance
MKTG H2008 Mkt & Business Development
INFO H2013 Information Analysis for Decison Making
Module Code Module Title
FREN H2024 French 4
PBRL H2000 PR and Media Relations
GERM H2017 German 4
SPAN H2012 Spanish
FNCE H2002 Personal Finance

Stage 3 / Semester 1

Module Code Module Title
BEHV H3005 Consumer Behaviour
BUSS H4002 Global Business
AGDM H3000 Applied Global Digital Marketing
MNGT H3027 Event Management/IMC 1
MKTG H3026 Marketing Channel Management
Module Code Module Title
SALE H1001 Sales Management
CSKG H3001 German Sem 5
CSKS H3001 Spanish 5
CSKF H3002 French 5

Stage 3 / Semester 2

Module Code Module Title
MKTG H3020 Marketing Across Cultures
MKTG H3019 Services & Business Marketing
STAT H3007 Quantitative Methods for Marketing
MNGT H3014 Retail and Category Management
WADO H3000 Web/App Design & Optimisation
Module Code Module Title
MNGT H3053 Event Management/IMC 2
BEHV H3008 The Consumer in the Socio-Cultural Setting
CSKF H3003 French 6
GERM H3028 German 6
SPAN H3030 Spanish 6

Stage 4 / Semester 1

Module Code Module Title
BPOL H1001 Corporate Strategy & Governance
REMT H3002 Qualitative Research Methods
INNO H4008 Creativity and Innovation
MKTM H4003 Marketing Management
FNCE H1001 Corporate Finance
Module Code Module Title
MNGT H4013 Brand Management
MATH H1005 Management Science
GERM H4015 German 7
SPAN H4016 Spanish

Stage 4 / Semester 2

Module Code Module Title
MNGT H1005 Enterprise Development
MKTG H4005 Marketing Strategy
STAN H4000 Strategic Business Analytics
MKTG H1012 Marketing Practice
Module Code Module Title
SPAN H4017 Spanish
GERM H4016 German 8
MKTG H4017 Contemporary Issues in Marketing
MATH H1006 Management Science 2