Higher Certificate
Programme Code: TA_BMKTG_C
Mode of Delivery:Full Time
No. of Semesters:4
NFQ Level:6
Embedded Award:No
CAO Code:
  1. TA103
CAO Code:Progression to the Bachelor of Business –Marketing (Level 7) and to the Bachelor of Business–Marketing Management (Honours) (Level 8) at ITT Dublin or to alternative programmes of studies in other universities or Institutes of Technology. The Articulation process will conform with the requirements of the Institute of ITT Dublin and HETAC

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)To provide specialised knowledge of the following general business areas: a. Marketing theory and applications b. Trends in Cultures and Societies c. Information Technology, Apps and Social Media d. Business Maths e. Learning to learn f. Financial Accounting & Marketing Finance g. Data analysis and database systems h. Law i. Economics j. Behavioural Studies k. Research Methods And electively, k. Principles of Management and contemporary business l. Human Resource Management m. Organisations in Action n. Personal Finance o. PR and Media Relations p. Languages (French, German and Spanish)
PO2Knowledge - Kind
 (a)To provide a comprehensive introduction to the main theories, concepts and knowledge that underpin the above mentioned functional areas of Marketing. To understand business theories applicable to the role of a marketer in an organization. To develop an understanding of key theories of management and organisational behaviour that support the study of marketing
PO3Skill - Range
 (a)On successful completion of this programme, the graduate will be able to: a. Use basic economic models and approaches in problem solving b. Perform organisational and environmental analysis. c. Use effective communication and group work skills. d. Collect, organise and present statistical data. e. Construct and interpret a standard set of financial accounts. f. Prepare and interpret cost, budget and projected cash statements g. Use computer applications to produce documents, design spreadsheets and make presentations. h. Formulate and implement specific marketing activities and programmes. i. Communicate effectively and translate in French, Spanish or German. j. Design and implement a marketing research project. k. Use databases for marketing information purposes. l. Form enforceable contracts using the terminology of commercial, consumer and intellectual property law. m. Evaluate financial alternatives available to consumers. n. Identify and describe theories and issues relating to organisational behaviour and leadership
PO4Skill - Selectivity
 (a)On successful completion of this programme, the graduate will be able to: a. Use quantitative techniques to support management decision making b. Interpret and use financial data to improve decision making c. Use environmental and organisational knowledge to identify business opportunities and threats and develop appropriate strategies in response d. Deliver business presentations and communicate in a professional business manner e. Develop interpersonal skills for effective group problem solving f. Use information technology to improve efficiency and effectiveness in the workplace g. Employ language skills for use in an international work environment h. Examine whether and to what extent business activities (i) comply with legislation and (ii) practice corporate governance i. Analyse and use data collected for a market research study
PO5Competence - Context
 (a)On completion of the programme the graduate will be able to: a. Perform an analysis of the business environment of industries b. Use economic models to improve internal business operations and understand the external economic environment c. Apply appropriate marketing and market research techniques to different situations d. Apply financial techniques in marketing decision-making e. Develop innovate solutions in a variety of marketing contexts f. Apply principles of mathematics to specific types of business problems g. Assess and present key financial information h. Apply computing technology to business problems and decision making i. Demonstrate an understanding of national and international legal frameworks in the context of business activities j. Assess a public relations campaign
PO6Competence - Role
 (a)On completion of this programme, the graduate will be able to: a. Work alone to produce specific output to an agreed or pre-determined timescale b. Participate (contribute and collaborate) and contribute constructively in a structured team environment across the core business areas c. Be self-directed in terms of time, motivation and planning; and self-aware to be open and sensitive to others
PO7Competence - Learning to Learn
 (a)Upon completion of the programme, the graduate is expected to: a. Demonstrate a capacity for independent and self managed learning through preparation of project work and class presentations as well as assignments requiring the development of IT skills b. Show preliminary evidence and understanding of the interpersonal and communication skills required in team work and group presentations
PO8Competence - Insight
 (a)Upon completion of the programme, the graduate will: a. Demonstrate an awareness of social, community and ethical issues in a business context b. Demonstrate an increased awareness of the complexity and interconnectivity of the environment and business problems

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
MATH H1013 Business Mathematics 1
CSKD H1000 Critical Skills Development
ITMS H1000 Introduction to Information Technologies, Applications and Social Media
MKTH H1000 Introduction to Marketing Theory
FACC H1005 Financial Accounting for Business Managers 1
Module Code Module Title
SPAN H1013 Spanish 1
GERM H1021 German 1
FREN H1028 French 1
ADMN H1009 Contemporary Business

Stage 1 / Semester 2

Module Code Module Title
MATH H1011 Business Mathematics 2
CTSY H1009 Trends in Cultures and Societies
INFO H1023 Business I.T. and Intro to Data Analysis
ECON H1003 Economics 1
FACC H1007 Financial Accounting for Business Managers 2
Module Code Module Title
SPAN H1014 Spanish 2
GERM H1022 German 2
MNGT H1004 Principles of Management
FREN H1029 French 2

Stage 2 / Semester 1

Module Code Module Title
INFO H2020 Database Systems
LAWS H2016 Principles of Law
BEHV H1006 Behavioural Studies
MKTG H2009 International Marketing Applications
ECON H2010 Economics 2
Module Code Module Title
MNGT H2010 Human Resource Management
GERM H2016 German 3
FREN H2023 French 3
SPAN H2013 Spanish

Stage 2 / Semester 2

Module Code Module Title
REMT H2000 Research Methods
MKTG H2008 Mkt & Business Development
INFO H2013 Information Analysis for Decison Making
MKTG H2010 Marketing Finance
LAWS H2013 Marketing Law
Module Code Module Title
SPAN H2012 Spanish
FNCE H2002 Personal Finance
FREN H2024 French 4
GERM H2017 German 4
PBRL H2000 PR and Media Relations