Ordinary Bachelor Degree
Programme Code: TA_BAMCO_D
Mode of Delivery:Full Time, Part Time, Modular, Distance Education, Non IT Tallaght
No. of Semesters:6
NFQ Level:7
Embedded Award:No
Programme Credits:180
CAO Code:
  1. TA014

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)Specialised knowledge and understanding of the theories and methods pertaining to the Advertising and the Marketing Communications industry and related fields: a. Event Management b. PR and Media Relations c. Web Design and Optimisation d. Qualitative and Quantitative Research e. Consumer Behaviour f. Media Options g. Global Business h. Graphic Design i. Media Production.
 (b)How Advertising and Marketing Communications play a pivotal role in most organisations today.
 (c)An ability to distinguish between the key players in the marketing communications industry.
PO2Knowledge - Kind
 (a)The ability to integrate concepts across a number of the core areas of marketing communications.
PO3Skill - Range
 (a)The graduate will have acquired specialised technical, creative and conceptual skills and tools from a range of modules in a cross-functional manner using, for example, case studies and project work. (S)he will have build on the knowledge base acquired on entry to the programme and be capable of: a. Creating and implementing an international or domestic marketing communications strategy, incorporating or at least considering the use of all elements of the promotions mix; b. Planning and running an event; c. Developing an in-depth understanding of the methods used to conduct research before, during and after a marketing communications campaign; d. Creating, planning, executing, measuring and budgeting for interactive campaigns that include social media and websites; e. Creating, designing, writing, presenting and defending material that articulates ideas, insights, and analysis, using a variety of relevant media. Understanding core recognised professional and technical standards in particular areas of marketing communications.
PO4Skill - Selectivity
 (a)The Degree programme will develop the graduate's judgement skills so that (s)he can make informed decisions on various Advertising and Marketing Communications issues.
PO5Competence - Context
 (a)On successful completion of this programme, the graduate will demonstrate the following: a. Ability to analyse, interpret and manipulate data in pursuit of solutions to complex communications problems that are presented in the form of briefs. b. Ability to apply problem solving and creative thinking across a range of marketing communications fields. c. Capacity to contribute creatively to the process of campaign development. d. Ability to integrate knowledge from a range of subject areas and analyse information from a variety of contexts. e. Demonstrate a critical understanding of the general ethical implications of marketing communications and responsibilities in a business and wider social context. f. Critically evaluate and formulate considered opinions and solutions in relation to a brief. g. Provide design, copywriting, video and audio production skills to support their analyses and opinions in moving from idea generation to implementation. h. Develop and demonstrate effective competencies in communication, problem solving, collaboration and research.
PO6Competence - Role
 (a)On successful completion of this programme, the graduate will be able to accept accountability for determining and achieving personal and/or group outcomes. (S)he will be willing to take responsibility for his or her work as well as that of others in a team.
PO7Competence - Learning to Learn
 (a)Ability to recognise and acknowledge the limitations of his/her current knowledge, skill and competence and plan to address them. Interact effectively as part of a team.
PO8Competence - Insight
 (a)An ability to express a personal view on various aspects of the Marketing Communications industry and to communicate with others by listening to them and expressing opinions to them.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
CSKD H1000 Critical Skills Development
ITMS H1000 Introduction to Information Technologies, Applications and Social Media
ADVT H1000 Introduction to Advertising
MKTH H1000 Introduction to Marketing Theory
EURO H1002 EU Studies
MEDA H1010 Analysing the Media

Stage 1 / Semester 2

Module Code Module Title
CTSY H1009 Trends in Cultures and Societies
STAT H1004 Introduction to Statistics
INFO H1023 Business I.T. and Intro to Data Analysis
BEHV H1006 Behavioural Studies
ADVT H1001 The Marketing Communications Industry
COMM H1021 Media Communications

Stage 2 / Semester 1

Module Code Module Title
DESI H2000 Design Studies
LAWS H2016 Principles of Law
INFO H2020 Database Systems
CULT H2005 Culture and Identity
MEDA H2005 Media Options
MKTG H2009 International Marketing Applications

Stage 2 / Semester 2

Module Code Module Title
ACCT H2004 Fundamentals of Fin & Mgt Acc
DESI H2004 Graphic Design
PBRL H2000 PR and Media Relations
DATA H2000 Data Warehousing and Business Intelligence
ADVT H 2000 Advertising Law
REMT H2000 Research Methods

Stage 3 / Semester 1

Module Code Module Title
BEHV H3007 The Consumer as Individual
MNGT H3027 Event Management/IMC 1
MKTG H3023 Interactive Marketing
RDPR H3005 Media Production 1
BUSS H4002 Global Business
REMT H3002 Qualitative Research Methods

Stage 3 / Semester 2

Module Code Module Title
MKTG H3020 Marketing Across Cultures
WADO H3000 Web/App Design & Optimisation
VDEO H3007 Media Production 2
STAT H3007 Quantitative Methods for Marketing
BEHV H3008 The Consumer in the Socio-Cultural Setting
Module Code Module Title
PROJ H3075 Industry Project
MNGT H3053 Event Management/IMC 2