Level 07 Minor Award
Programme Code: TA_BMADM_D
Mode of Delivery:Full Time, Part Time, Modular, Distance Education, Non IT Tallaght
No. of Semesters:2
NFQ Level:7
Embedded Award:No
Programme Credits:60
Language of Instruction:English
CAO Code:

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)Apply an in-depth knowledge and understanding of Digital Marketing theory, models and methodologies in the context of business, marketing and technology.
 (b)Acknowledge the importance and the role of Digital Marketing in the contemporary business world.
 (c)Select recognised Digital Marketing processes and models to develop Digital Marketing strategies.
PO2Knowledge - Kind
 (a)Demonstrate the ability to stay up-to-date in the context of discipline related knowledge and changing trends, especially related to core concepts of Digital Marketing.
 (b)Apply core concepts related to Digital Marketing across a wide range of business contexts, such as Marketing, Advertising, Information Technology and Accounting.
PO3Skill - Range
 (a)Evaluate Digital Marketing technologies and platforms that support integrative marketing initiatives and recognise their value and relevance to varying business fields and contexts.
 (b)Design Digital Marketing strategies relevant to a variety of business contexts.
PO4Skill - Selectivity
 (a)Take account of the relevance and impact of legislation, policy and ethics across a range of Digital Marketing contexts.
 (b)Take into consideration the factors influencing consumer behaviour in all aspects of working in Digital Marketing.
 (c)Analyse, evaluate and solve Digital Marketing issues using relevant frameworks and models.
PO5Competence - Context
 (a)Apply a range of software tools and applications to a variety of digital marketing challenges.
 (b)Ability to analyse, interpret and manipulate data in pursuit of solutions to a range of digital and general marketing problems.
 (c)Develop effective digital marketing strategies and plans.
PO6Competence - Role
 (a)Recognise professional, legal and ethical codes of conduct, and apply them to their day-to-day practice.
 (b)Communicate effectively across a variety of media relevant to the Digital Marketing environment, with the ability to articulate valid points of view and justification for decision making.
 (c)Work effectively with others, with an ability to manage and account for culture, viewpoint and other differences using professional development, communication and personal development skills and competencies.
PO7Competence - Learning to Learn
 (a)Seek and develop opportunities to learn and develop within and beyond their professional role.
PO8Competence - Insight
 (a)Demonstrate an awareness and appreciation of the positive role of Marketing and Digital Marketing in business, community and society.

Semester Schedules

Stage 1 / Semester 1

Module Code Module Title
INDM H1000 Introduction to Digital Marketing
MKTH H1000 Introduction to Marketing Theory
DESI H2004 Graphic Design
DAVS H3000 Data Analytics and Visualisation
AGDM H3000 Applied Global Digital Marketing
Module Code Module Title
MKTG H2009 International Marketing Applications
PMGT H3002 Project Management
ITMS H1000 Introduction to Information Technologies, Applications and Social Media

Stage 1 / Semester 2

Module Code Module Title
WADO H3000 Web/App Design & Optimisation
INPJ H3001 Applied Industry Project / Placement
MKTL H2000 Marketing Technology Landscape
SMPR H3001 Social Media Marketing and Global PR
Module Code Module Title
INFO H1023 Business I.T. and Intro to Data Analysis
ADVT H1001 The Marketing Communications Industry