| PO1 | Knowledge - Breadth |
|---|
| | (a) | Apply an in-depth knowledge and understanding of Digital Marketing theory, models and methodologies in the context of business, marketing and technology. |
| | (b) | Analyse the importance and role of Digital Marketing in the contemporary business world. |
| | (c) | Select recognised Digital Marketing processes and models to develop Digital Marketing strategies. |
| PO2 | Knowledge - Kind |
|---|
| | (a) | Apply and demonstrate the ability to stay up-to-date in the context of discipline related knowledge and changing trends, especially related to core concepts of Digital Marketing. |
| | (b) | Apply core concepts related to Digital Marketing across a wide range of business contexts, such as Marketing, Advertising, Information Technology and Accounting. |
| PO3 | Skill - Range |
|---|
| | (a) | Evaluate Digital Marketing technologies and platforms that support integrative marketing initiatives and recognise their value and relevance to varying business fields and contexts. |
| | (b) | Design Digital Marketing strategies relevant to a variety of business contexts. |
| PO4 | Skill - Selectivity |
|---|
| | (a) | Evaluate the relevance and impact of legislation, policy and ethics across a range of digital marketing contexts. |
| | (b) | Compare the factors influencing consumer behaviour in all aspects of working in digital marketing. |
| | (c) | Analyse, evaluate and solve Digital Marketing issues using relevant frameworks and models. |
| PO5 | Competence - Context |
|---|
| | (a) | Apply a range of software tools and applications to a variety of digital marketing challenges. |
| | (b) | Ability to analyse, interpret and manipulate data in pursuit of solutions to a range of digital and general marketing problems. |
| | (c) | Develop effective digital marketing strategies and plans. |
| PO6 | Competence - Role |
|---|
| | (a) | Analyse professional, legal and ethical codes of conduct and apply them to day-to-day practice. |
| | (b) | Communicate effectively across a variety of media relevant to the Digital Marketing environment, with the ability to articulate valid points of view and justification for decision making. |
| | (c) | Work effectively with others, with an ability to manage and account for culture, viewpoint and other differences using professional development, communication and personal development skills and competencies. |
| PO7 | Competence - Learning to Learn |
|---|
| | (a) | Develop opportunities to learn and develop within and beyond their professional role. |
| PO8 | Competence - Insight |
|---|
| | (a) | Develop an awareness and appreciation of the positive role of Marketing and Digital Marketing in business, community and society. |
