Honours Bachelor Degree
Programme Code: TA_BMDMT_B
Mode of Delivery:Full Time, Part Time, Modular, Distance Education, Non IT Tallaght
No. of Semesters:8
NFQ Level:8
Embedded Award:No
Programme Credits:60
Language of Instruction:English
CAO Code:
  1. TBC

Programme Outcomes

On successful completion of this programme the learner will be able to :

PO1Knowledge - Breadth
 (a)Apply an in-depth knowledge and understanding of Digital Marketing theory, models and methodologies in the context of business, marketing and technology.
 (b)Analyse the importance and role of Digital Marketing in the contemporary business world.
 (c)Select recognised Digital Marketing processes and models to develop Digital Marketing strategies.
PO2Knowledge - Kind
 (a)Apply and demonstrate the ability to stay up-to-date in the context of discipline related knowledge and changing trends, especially related to core concepts of Digital Marketing.
 (b)Apply core concepts related to Digital Marketing across a wide range of business contexts, such as Marketing, Advertising, Information Technology and Accounting.
PO3Skill - Range
 (a)Evaluate Digital Marketing technologies and platforms that support integrative marketing initiatives and recognise their value and relevance to varying business fields and contexts.
 (b)Design Digital Marketing strategies relevant to a variety of business contexts.
PO4Skill - Selectivity
 (a)Evaluate the relevance and impact of legislation, policy and ethics across a range of digital marketing contexts.
 (b)Compare the factors influencing consumer behaviour in all aspects of working in digital marketing.
 (c)Analyse, evaluate and solve Digital Marketing issues using relevant frameworks and models.
PO5Competence - Context
 (a)Apply a range of software tools and applications to a variety of digital marketing challenges.
 (b)Ability to analyse, interpret and manipulate data in pursuit of solutions to a range of digital and general marketing problems.
 (c)Develop effective digital marketing strategies and plans.
PO6Competence - Role
 (a)Analyse professional, legal and ethical codes of conduct and apply them to day-to-day practice.
 (b)Communicate effectively across a variety of media relevant to the Digital Marketing environment, with the ability to articulate valid points of view and justification for decision making.
 (c)Work effectively with others, with an ability to manage and account for culture, viewpoint and other differences using professional development, communication and personal development skills and competencies.
PO7Competence - Learning to Learn
 (a)Develop opportunities to learn and develop within and beyond their professional role.
PO8Competence - Insight
 (a)Develop an awareness and appreciation of the positive role of Marketing and Digital Marketing in business, community and society.

Semester Schedules

Stage 4 / Semester 1

Module Code Module Title
INCD H4000 Advanced Data Analysis and Modelling
INNO H4008 Creativity and Innovation
MKMG H4001 Marketing Management
DCDD H4000 Digital Content Design and Development
SMKT H4000 E-Commerce & Strategic Marketing Technologies
Module Code Module Title
FREN H4000 French 7
BUSS H4002 Global Business
BPOL H1001 Corporate Strategy & Governance
ACCT H4003 Communications Planning & Strategy
SPAN H4019 Spanish 7
GERM H4018 German 7

Stage 4 / Semester 2

Module Code Module Title
WKPL H4000 Capstone Work Placement
PLPP H4000 Capstone Work Placement - Preparatory Module