Short Title:European Business 1
Full Title:European Business 1
Module Code:MKTG H10111
Credits: 5
NFQ Level:6
Field of Study:Political Science and civics
Module Delivered in 1 programme(s)
Reviewed By: 
Module Author:DAMIEN ROCHE
Module Description:The purpose of this module is to familiarize students with the key aspects of the European business environment and to develop their ability to analyse and interpret the competitive business environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 describe the nature of European Business and the National, regional and Global dimensions thereof
LO2 discuss market integration within the European Union
LO3 analyse the inputs and factors of production within the European Union as regards transport policy, energy policy, the European Information economy, European labour markets, Environment polcy and Consumer Policy
LO4 interpret the relationships between the European Union and the rest of the world including the developed world and the emerging economies
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Europe - the National , Regional and Global dimensions
A portrait of Europe; challenge and change The integration imperative: theory and practice European Business in a global context
Market Integration
The Single European market: the bedrock of European integration European Compeuititon Policy: the guardian of integrated markets European Industrial Policy: meeting the challenges of international compeitiveness Developing small businesses and entrepreneurship within Europe. Economic and Monetary Union: an unfinished project Trans-European Networks: building an infrastructure for Europe
Inputs and Factors of Production
Transport Policy:towards efficient and effective mobility Energy Policy: developing competitive, clean and secure energy supplies Meeting the challenges of the European Information Economy European Labour Markets: the search for flexibility Environment Policy: grren light for competitiveness Europe and the consumer: taking the European consumer into account
Europe and the rest of the world
Central and Eastern Europe: response to a new business environment European Business in a Global context: the developed world Europe and Emerging Economies:opportunity or threat?
Assessment Breakdown%
Course Work30.00%
End of Module Formal Examination70.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment Students are rqeuired to write an essay with a minimum of 2,500 words and a maximum of 3,000 words on a choice of 6 topics. This allows students to choose a topic in which they have a special interest 1,2,3,4 30.00 Week 11
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 70.00 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture on each topic in the syllabus 3.00 Every Week 3.00
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Independent Learning Time Reading of articles on Moodle and independent researrch 6.00 Every Week 6.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 0.00

Module Resources

Required Book Resources
  • Debra Johnson and Colin Turner 2006, European Business, 2 nd edition Ed., 1 to 18, Routledge london United Kingdom [ISBN: 9780415351348]
Recommended Book Resources
  • edited by Phil Harris and Frank McDonald 2004, European business and marketing, 2nd edition Ed., Sage London [ISBN: 9780761966050]
This module does not have any article/paper resources
Other Resources
  • http;// European Union 2012, n/a

Module Delivered in

Programme Code Programme Semester Delivery
TA_HEURS_B Bachelor of Arts (Honours) in European Studies 1 Mandatory