Short Title:European Business 1
Full Title:European Business 1
Module Code:MKTG H10111
 
Credits: 5
Field of Study:Political Science and civics
Module Delivered in 1 programme(s)
Reviewed By: 
Module Author:DAMIEN ROCHE
Module Description:The purpose of this module is to familiarize students with the key aspects of the European business environment and to develop their ability to analyse and interpret the competitive business environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 describe the nature of European Business and the National, regional and Global dimensions thereof
LO2 discuss market integration within the European Union
LO3 analyse the inputs and factors of production within the European Union as regards transport policy, energy policy, the European Information economy, European labour markets, Environment polcy and Consumer Policy
LO4 interpret the relationships between the European Union and the rest of the world including the developed world and the emerging economies
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment Students are rqeuired to write an essay with a minimum of 2,500 words and a maximum of 3,000 words on a choice of 6 topics. This allows students to choose a topic in which they have a special interest 1,2,3,4 30.00 Week 11
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 70.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture on each topic in the syllabus 3.00 Every Week 3.00
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Independent Learning Time Reading of articles on Moodle and independent researrch 6.00 Every Week 6.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 0.00
 

Module Resources

Required Book Resources
  • Debra Johnson and Colin Turner 2006, European Business, 2 nd edition Ed., 1 to 18, Routledge london United Kingdom [ISBN: 9780415351348]
Recommended Book Resources
  • edited by Phil Harris and Frank McDonald 2004, European business and marketing, 2nd edition Ed., Sage London [ISBN: 9780761966050]
This module does not have any article/paper resources
Other Resources
  • http;//ec.europa.eu: European Union 2012, n/a
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_HEURS_B Bachelor of Arts (Honours) in European Studies 1 Mandatory