Short Title:Graphic Design 1
Full Title:Graphic Design 1
Module Code:DESG H1004
 
Credits: 5
NFQ Level:6
Field of Study:Audio-visual techniques and media production
Module Delivered in 1 programme(s)
Reviewed By:DAVID IRWIN
Module Author:MARY CAULFIELD
Module Description:This module is designed to introduce students to the fundamentals of Graphic Design. and Typography. To explore major developments and design trends in the visual arts from the late 19th and early 20th centuries. The aim is to enable students to evaluate the role design plays in the communications industry. It will also establish an appreciation of the role of the designer in all creative and production areas with an appreciation of the need for effective design in visual communications. The aim is to foster an awareness of contemporary visual communication design and an ability to analyse printed design work. To demonstrate the importance of effectively planning and executing projects from design briefing to delivery of product. To ensuring client requirements are met and to prepare students to adequately research the target market of the design brief. The module is designed to familiarize students with Microsoft Word, Microsoft PowerPoint, and Adobe Photoshop.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Understand the basic principles of graphic design
LO2 Recognise contemporary visual communication design and analyse design work
LO3 Effectively plan and execute projects from design briefing to delivery of product answering client requirements
LO4 Produce clear and cohesive solutions to design problems in a variety of media
LO5 Have a competence in using Microsoft Word, Microsoft PowerPoint, and Adobe Photoshop
LO6 Have an appreciation of the importance of major developments and design trends in the visual arts in the late 19th, 20th, and early 21th centuries
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Tools and Technology
The course provides an introduction to the principles and practices of graphic design that serve as a grounding for multimedia. Introduction to Personal Computers – basic computer terminology, Windows XP Interface and Desktop, Basic Windows Skills - file management and Network access. Introduction to the Internet and navigating the World Wide Web. Introduction to Microsoft Word. Organisation of information: layout and page grids. Introduction to the main features of PowerPoint identifying the skills needed to create effective presentations. Detailed introduction to the tools and capabilities of Adobe Photoshop to produce graphics for digital graphic production.
0.00%
Introduction to Typography
Introduction to the fundamentals of typography - from basic terminology to abstract forms and typographic procedures. The origins of printed type and the printing revolution. Study of letterforms, type classification and typeface selection. History and development of type design (type specifications, readability, legibility, visual hierarchy, aesthetics of letterforms, optical adjustments, design unity). Interpretation and evaluation of type design through the centuries. Investigating the nature of letterforms as type, and as graphic shapes. Using type in creative ways to enhance graphic design projects and/or to express an abstract concept.
0.00%
Mixed Media Design
An exploration of drawing techniques through varied media. Thumbnail and storyboard development.
0.00%
Project Planning & Development
Brainstorming methods. Refining the idea. Collection of relevant imagery. Keeping a record of the thought process involved all through the project in hardback notebook form. Recording why certain images would work or not work , how the idea was refined etc. Skills of objective evaluation about their work, discussing it with class members in an open forum format.
0.00%
Design Studies (History)
History of visual communications from the origins of the written word throught to the development of written languages. The design legacy handed down to us by the scribes. An overview of major design trends in the late 19th century and a review of pivotal artists/designers, and their impact on current graphic design trends up to the early 21th century.
0.00%
Course Work
n/a
100.00%
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Learning activities will be assessed throughout the semester. 1,2,3,4,5,6 100.00 Ongoing
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Students will attend lectures and be active participants in practical workshops, lecturer-supervised learning, tutorials, seminars and critiques. 4.00 Every Week 4.00
Independent Learning Students will undertake independent research and related practical work outside od scheduled class times. 3.00 Every Week 3.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 

Module Resources

Required Book Resources
  • Hollis. K 2002, Graphic Design: A Concise History, Second Edition Ed., Thames and Hudson
Recommended Book Resources
  • Meggs. Philip B, and Purvis. Alston W, 2011, History of Graphic Design., John Wiley & Sons
  • Benson. Richard 2008, The Printed Picture, MoMA
  • Mcnab. Maggie 2008, Decoding Design: Understanding and Using Symbols in Visual Communication., HOW Books
  • Resnick. Elizabeth 2003, Design for Communication: Conceptual Graphic Design Basic, Elsevier Inc
  • Bringhurst. Robert 2004, The Elements of Typography, Hartley and Marks
  • Bringhurst. Robert 2004, The Elements of Typography, Hartley and Marks
  • Lupton. Ellen 2010, Thinking with Type, Second Revised and Expanded Edition, Princeton Architectural Press
  • Airey. David 2010, Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders Press
  • Bestley. Russel, and Nobel. Ian 2011, Visual Research: An Introduction to Research Methodologies in Graphic Design, Second Edition Ed., AVA Publishing
  • Stone. Terry. and Morioka. Adams 2008, Color Design Workbook: A Real-World Guide to Using Color in Graphic Design, Rockport Publishers
  • Clarke. Michael 2007, Verbalising the Visual: Translating Art and Design into Words, AVA Publishing
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_HAVAB_B Bachelor of Arts (Honours) in Creative Digital Media 1 Mandatory