Short Title:Graphic Design 2
Full Title:Graphic Design 2
Module Code:DESG H1005
 
Credits: 5
NFQ Level:6
Field of Study:Audio-visual techniques and media production
Module Delivered in 1 programme(s)
Reviewed By:DAVID IRWIN
Module Author:MARY CAULFIELD
Module Description:This module is designed to further explore the fundamentals of Graphic Design. The areas of study encompass typography, colour theory, print and editorial design, branding and identity, information design, as well as production and presentation skills. The student will also further explore the possibilities of the typographic form as a means of visual communication and to foster an appreciation of major art and design trends throughout the 20th century. The module is designed to familiarise students with Adobe Illustrator.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Understand and use the basic principles of Graphic Design
LO2 Use a selection of typographic techniques to create effective visual communications solutions
LO3 Effectively plan and execute projects from design briefing to delivery of product answering client requirements
LO4 Use quick sketches and thumbnails to activate their creative enquiry
LO5 Have a competence in using Adobe Illustrator
LO6 Have an appreciation of the importance of major developments and design trends in the visual arts throughout the 20th, and early 21th centuries
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Tools and Technology
A detailed introduction to the tools and capabilities of Adobe Illustrator. Particular emphasis will be places on the exploration of colour theory and typography to produce graphics for a digital graphic production.
0.00%
Typography
Students continue their typographic education by looking at issues of typographic structure and hierarchy. Emphasis will be placed on mastery of typographic layout and composition. Students will use typographic techniques to create effective visual communications e.g. advertisements, posters,logos etc.,
0.00%
Mixed Media Design
An exploration of drawing techniques through varied media. Thumbnail and storyboard development.
0.00%
Project Planning & Development
Brainstorming methods.Collection of relevant imagery. Keeping a record of the development process involved throughout the project and the refinement of the idea in hardback notebook. Skills of objective evaluation about their work, discussing it with class members in an open forum format.
0.00%
Design Studies (History)
This Semester explores developments in the graphic arts in the 20th century. The major Modernist artists and movements that sought to revolutionise vision, culture, and experience, will be discussed - Cubism, Dada, De Stijl, The Bauhaus. The impact of World War I, the Great Depression, and the rise of fascism will be examined as well for their devastation of the Modernist dream of social-cultural renewal.
0.00%
Course Work
n/a
100.00%
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Learning activities will be assessed throughout the semester. 1,2,3,4,5,6 100.00 Ongoing
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Students will attend lectures and be active participants in practical workshops, lecturer-supervised learning, tutorials, seminars and critiques. 4.00 Every Week 4.00
Independent Learning Students will undertake independent research and related practical work outside od scheduled class times. 3.00 Every Week 3.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 

Module Resources

Required Book Resources
  • Hollis. K 2002, Graphic Design: A Concise History, Second Edition Ed., Thames and Hudson
Recommended Book Resources
  • Meggs. Philip B, and Purvis. Alston W 2011, History of Graphic Design, Second Edition Ed., John Wiley & Sons
  • Benson. Richard 2008, The Printed Picture, MoMA
  • Mcnab. Maggie 2008, Decoding Design: Understanding and Using Symbols in Visual Communication, HOW Books
  • Resnick Elizabeth. 2003, Design for Communication: Conceptual Graphic Design Basics, Elsevier Inc
  • Bringhurst. Robert 2004, The Elements of Typography, Hartley and Marks
  • Lupton. Ellen 2010, Thinking with Type, Second Revised and Expanded Edition Ed., Princeton Architectural Press
  • Airey. David 2010, Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders Press
  • Bestley. Russel. and Nobel. Ian 2011, Visual Research: An Introduction to Research Methodologies in Graphic Design, Second Edition Ed., AVA Publishing
  • Stone. Terry. and Morioka. Adams 2008, Color Design Workbook: A Real-World Guide to Using Color in Graphic Design, Rockport Publishers
  • Clarke. Michael 2007, Verbalising the Visual: Translating Art and Design into Words, AVA Publishing
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_HAVAB_B Bachelor of Arts (Honours) in Creative Digital Media 2 Mandatory