Short Title:Digital Media Production
Full Title:Digital Media Production
Module Code:MEDA H4001
Credits: 7
NFQ Level:8
Field of Study:Audio-visual techniques and media production
Module Delivered in no programmes
Module Author:Gerard Gilvary
Module Description:This module aims to provide the graduate with comprehensive knowledge and proficiency in the areas of digital video production and post production. The student will be able to plan, coordinate and direct a video to broadcast standard.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Produce a short dramatic or mini documentary video to broadcast standard, taking into account the technical, logistical, creative, design, management and legal requirements.technical, logistical, creative, design, management and legal requirements.
LO2 Develop a proposal to the standard required by a commissioning editor.
LO3 Appraise a short drama or mini-documentary programme in respect of its editorial and technical aspects.
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Video Production
Create a video project to broadcast standards taking into account, technical, logistical, creative, design, management and legal requirements.
Video Editing
Further develop skills in non-linear editing using the Final Cut Pro platform
Drama or Documentary proposal
Create an original proposal of a short drama, documentary or music video to industry standard.
Reflective Practice
Undetake a critque of your own production work and that of your peers.
Appraisal of a Short Drama
Analyse the technical components of a short drama production, evaluate the scripting elements and critique the directorial choices made.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project In a production team mirroring industry best practices, the student will produce a short drama or mini-documentary to broadcast standards.The production will be graded on script, direction, editorial and technical quality. 1,2 50.00 Ongoing
Assignment The student will undertake a technical study of a piece of video that mirrors the type of production they are working on in their practical project such as a short drama or mini documentary video. The student will outline the codes and conventions of the chosen genre, secondly, the technical aspects that are used including cameras, sound, lighting, graphics, editing, thirdly, a short critical review of the programme, and finally a log of the programme including timecodes, audio, video and graphics content. They will submit their assignment accompanied by a DVD/USB/web link of the programme under study. 3 20.00 Week 4
Reflective Journal The reflective journal is an individual record of the students work during the practical project. It will outline their role during the production phases, especially when extra-mural work is undertaken. The student will outline their role in the project at all stages of its development , show a use and understanding of terminology, display an awareness of health and safety and ethical issues, and evaluate and critique the project and the skills that they have learnt. 1,2 30.00 Ongoing
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 1.00 Every Week 1.00
Practical Production work 3.00 Every Week 3.00
Tutorial Production meetings 1.00 Every Week 1.00
Lab camera, sound, lighting and editing 1.00 Every Week 1.00
Independent Learning Time No Description 6.00 Every Week 6.00
Total Weekly Learner Workload 12.00
Total Weekly Contact Hours 6.00
This module has no Part Time workload.

Module Resources

Required Book Resources
  • Gerald Millerson, Jim Owens 2008, The Video production handbook, 4th ed Ed., 14/15/, Focal Press Oxford [ISBN: 948-0-240-52080-3]
  • Gerry Gilvary 2011, Year Four Course Notes, ITT Dublin In house publication
  • Boykin B. 2010, Final Cut Pro 7-quick reference guide, 1st Ed., various, Peachpitt Press Berkley
Recommended Book Resources
  • Wohl M. 2004, Editing Techniques with Final Cut Pro, Peachpitt Press
  • Harrington R.,Shapiro A., Carman R. 2008, Final Cut Pro-on the spot, 3rd Ed., various, Focal Press Oxford
  • Tucker P 1994, Secrets of Screen Acting, 1st ed Ed., various, Routledge London
  • Tony Barr 1997, Acting for the Camera, 2nd Ed., various, Harpur Collins New York
  • Ken Dancyger 2011, The Technique of Film and Video Editing, 5th Ed., various, Focal Press Oxford
  • Ken Dancyger 2000, Writing the Short Film, 2nd Ed., various, Focal Press Oxford
  • M. Hurbis-Cherrier 2007, Voice and Vision- a creative approach to narrative DV and film production, 2nd Ed., various, Focal Press Oxford
This module does not have any article/paper resources
This module does not have any other resources