Short Title:Professional Photographic Practices
Full Title:Professional Photographic Practices
Module Code:FOTO H4005
Credits: 7
NFQ Level:8
Field of Study:Audio-visual techniques and media production
Module Delivered in no programmes
Module Author:TOM JENNER
Module Description:The purpose of the final photography module in the programme is to foster a highly self-motivated approach enabling each student to skilfully integrate personal research and production-based practice. Students will draw from a wide range of acquired technical skills and context-based critical analysis, in order to complete a rigorous, coherent and fully resolved portfolio of photographic work, in preparation for a career within the creative digital media industry.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Pursue an independent and self-motivated approach in producing original and innovative photography of a high standard, articulating with confidence current themes and debates, relating these to areas of individual practice.
LO2 Use a medium format digital camera to produce a commissioned advertising/editorial photograph for publicity purposes, delivered both as a high resolution pigment inkjet print and saved for web.
LO3 Understand commercial and professional requirements for working in the photographic and media/culture industries.
LO4 Prepare a photographic portfolio.
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Professional Photographic Practices
The personal project of the student’s choice, written and developed in consultation with the module lecturer and discussed in tutorial sessions, will be completed to a profesional standard. Due to the nature of the personal project, the content of each student’s work will vary, and individual guidance and review will form an integral part of this semester’s production work. This module is designed to prepare students for life after college, as media-practitioners able to articulate innovative ideas with high skill levels. In this respect, students will be encouraged to work in an autonomous, self-directed manner; to solve conceptual and technical problems in relation to the production of creative photography; and to develop the practices of self-reflection and lifelong learning, essential to the survival of any practitioner working in the media industry. Commercial and professional practices will be addressed, with specific regard to photographic practices in the media and culture industries. Guest lectures, gallery tours and visits to commercial labs/studios will inform students’ understanding of professional photographic practices, providing insights into issues surrounding the production of commissioned work and working professionally. This will be complemented by an advertising/editorial element to the project work this semester: emulating a professional commission, this will require students to deliver images that fulfil a written brief provided by a client; using a medium format digital camera, students will photographically illustrate the client’s core values, whilst at the same time showcasing their own skills as a creative photographers and image makers who have the ability to produce advertising/editorial style photographs to the satisfaction of the client. Time will be allocated to the preparation of each student's personal photographic portfolio work, for the purposes of showcasing their skills to potential employers.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project The project this semester will comprise of the major production-based personal work, along with supplementary production-based advertising/editorial work; presented to a high standard. Students will be required to keep a project workbook throughout the semester, which will form an intrinsic part of all project work completed. The purpose of the workbook is to give each student the opportunity to present, to a high standard, an in-depth study including all background material and supporting work involved in production (see module Content). Students will write up their own notes throughout the semester, which will then be presented in the workbook, detailing their contextual research, progression and development of ideas, technical notes, exhibitions and seminars attended, etc. Appropriate academic referencing and bibliographic conventions should be applied throughout. All project work will be assessed holistically under the following criteria: Concept (e.g. contextual research and understanding, development of ideas); Production (e.g. technical proficiency, working competence, creativity); Presentation (e.g. attention to detail, print quality, final presentation). 1,2,3,4 100.00 Sem 1 End
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Students will attend lectures and participate in practical workshops, lecturer-supervised learning, tutorials, seminars and critiques; there will be gallery tours, guest lecturers and visits to commercial labs/studios. 6.00 Every Week 6.00
Independent Learning Students will undertake independent research and related practical work outside of scheduled class times. 4.00 Every Week 4.00
Total Weekly Learner Workload 10.00
Total Weekly Contact Hours 6.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Tracey, John (ed.); Gibson, Stewart (ed.), 2011, The Freelance Photographer's Handbook 2012, 28th Ed., BFP Books
  • Jaeger, Anne-Celine, 2010, Image Makers, Image Takers: The Essential Guide to Photography by Those in the Know, 2nd Ed., Thames and Hudson
  • Sylvan, Rob, 2010, Taking Stock: Make Money in Microstock Creating Photos That Sell, Peachpit Press
  • Anderson, Richard; Russotti, Patricia, 2009, Digital Photography Best Practices and Workflow Handbook: A Guide to Staying Ahead of the Workflow Curve, Focal Press
  • Bate, David, 2009, Photography: The Key Concepts, BERG
  • Cotton, Charlotte, 2009, The Photograph As Contemporary Art, 2nd Ed., Thames and Hudson
  • duChemin, David, 2009, VisionMongers: Making a Life and a Living in Photography, New Riders
  • Harrington, John, 2009, Best Business Practices for Photographers, 2nd Ed., Course Technology
  • Parr, Martin; Badger, Gerry, 2006, The Photobook: A History, Volume 2, Phaidon Press
  • Parr, Martin; Badger, Gerry, 2004, The Photobook: A History, Volume 1, Phaidon Press
  • Ibbotson & Thomas, 2003, Beyond the Lens: Rights, Ethics and Business Practice in Professional Photography, 3rd Ed., Association of Photographers
  • Flusser, Vilem, 2000, Towards a Philosophy of Photography, Reaktion Books
Recommended Article/Paper Resources
  • Aperture, quarterly journal
  • British Journal of Photography, monthly journal
  • Source – Ireland’s Photographic Review, quarterly journal
Other Resources