Short Title:Media Planning for Hospitality and Tourism
Full Title:Media Planning for Hospitality and Tourism
Module Code:MEDA H4006
 
Credits: 6
Field of Study:Combined Arts
Module Delivered in 1 programme(s)
Reviewed By:DAVID IRWIN
Module Author:BRIAN J MURPHY
Module Description:To provide candidates with an understanding of how various media can impact on their hospitality and tourism business development and to enable them develop media interaction strategies that will maximise their business success
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate the role public relations has in the development of a hospitality and tourism business and critically assess appropriate public relations strategies
LO2 Analyse, interpret and manipulate media in pursuit of appropriate business objectives
LO3 Evaluate appropriate communication skills necessary when dealing with various media
LO4 Assess the mechanics of advertising and media purchase arrangements
LO5 Devise a coherent media plan for a hospitality and tourism business
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment A media plan will be developed for an approved typical business in the hospitality and tourism sector.An appropriate mock presentation/media interaction will be planned by the candidate and critically analysed to identify potential areas for improvement. 2,4,5 40.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   60.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Tutorial No Description 1.00 Every Week 1.00
Independent Learning Time No Description 4.00 Every Week 4.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 

Module Resources

This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_HHOTM_B Bachelor of Arts (Honours) International Hospitality & Tourism Management 8 Mandatory