Short Title:Mkt & Business Development
Full Title:Marketing & Business Development
Language of Instruction:English
Module Code:MKTG H2008
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 9 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Ciara Graham
Module Description:This module aims to provide students with a comprehensive understanding for all the macro and micro factors that can affect a start up company. The knowledge provides the student with the foundations to assess the feasibility of a business idea and develop a marketing plan for a start-up.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe how Marketing and Entrepreneurship interface.
LO2 Explain the role of marketing in new venture creation
LO3 Recognize and evaluate new business opportunities.
LO4 Understand the challenges of marketing in a start –up situation.
LO5 Formulate a specific marketing plan for a new business venture.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project The continuous assessment will take the form of a group project which involves evaluating the feasibility of a business idea (Feasibility Study). A presentation to the class group will complement this written project. 3,4,5 30.00 n/a
Presentation The idea must be pitched to the class in a formal presentation, for investment evaluation (from the lecturer) and feedback from the class. 2,3,4,5 20.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 50.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Independent Learning Independent Study 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Barringer, B. and Duane-Ireland, R. 2015, Entrepreneurship - Successfully Launching New Ventures, 5th Ed., Pearson
  • Donal Rogan, 2011, Marketing: An Introduction for Students in Ireland, 4th Ed., Gill & MacMillan Dublin [ISBN: 978-0717149810]
  • Crane, F.G. 2012, Marketing for Entrepreneurs: Concepts and Applications for New Ventures, Sage Publications [ISBN: 978-1452230047]
Recommended Book Resources
  • OKane, Brian 2004, Starting a Business in Ireland, a comprehensive Guide and Directory, 5th ed Ed., Oak Tree Press
  • Michele Odwyer, 2009, Marketing the SME, 1st Ed., Cambridge Scholars Publishing [ISBN: 978-1443805759]
Required Article/Paper Resources
  • SEE MOODLE PAGE n/a
Other Resources
  • SEE MOODLE PAGE: n/a
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 4 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 4 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 4 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 4 Mandatory
TA_BITNL_B Bachelor of Business (Hons) International Business 4 Elective
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 4 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 4 Mandatory
TA_BITNL_D Bachelor of Business International Business 4 Elective
TA_BMKTG_C Higher Certificate in Business in Marketing 4 Mandatory