Short Title:Business Ethics
Full Title:Business Ethics
Module Code:ETHC H4000
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 1 programme(s)
Module Author:ADRIAN PAYNE
Module Description:This module is designed to provide students with an understanding and appreciation of the growing emphasis being placed on ethics and ethical related issues in the contemporary business and marketing communications environment. It is intended that students studying this module will gain an insight into the importance that ethical and socially responsible issues are increasingly placing on modern business organisations and be able to use the skills they develop in order to work within such an environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Comprehend theories of ethical philosophy and perspectives on ethics
LO2 Explain the strategic importance of advertising ethics for contemporary organisations
LO3 Evaluate ethical issues in relation to managerial decision-making.
LO4 Appreciate the increasing ethical pressures affecting the business environment
LO5 Consider ethical issues and apply ethical reasoning within an advertising and media context
LO6 Demonstrate an understanding of ethical issues relating to the advertising and promotions industry

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment In order to determine students’ understanding of issues, they will be expected to participate fully in class discussions, both on an individual and group basis, based on distributed readings and their own reading around topics 1,2,3,4,5 0.00 n/a
Continuous Assessment Students will prepare an individual research paper based on a critical contemporary ethical issue of their choice, which affects the advertising and marketing communications environment.   30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Introduction to Ethics: Definition of Ethics, Status & Scope of Business Ethics; Morality & Values; Ethical Theories – Relativism, Utilitarianism, Capitalism, Socialism; Legal & Cultural Perspectives; the Changing Environment and the Necessity of Ethics 0.00 Every Week 0.00
Lecture Ethical Perspectives on Marketing: Societal Marketing Concept; Macromarketing Principles; Adiaphorisation & Indifference in Marketing; Political Correctness 0.00 Every Week 0.00
Lecture Strategic Importance of Ethics: Growing Importance of Ethics in Business; Unethical Strategies & Business Behaviour; Ethical Decision-making; Immoral & Amoral Management Activity; Whistle-blowing 0.00 Every Week 0.00
Lecture Ethical Interfaces of Marketing: Discussion Topics: - Corporate Governance; Corporate Citizenship; Stakeholder Value, Social Responsibility, Environmental Awareness; Marketing Communications – Advertising Standards & BCI, Advertising to Children, Drinks & Tobacco Industries, Political Correctness, Cause-related Marketing; - Marketing Research: Researcher’s Obligations, Participation; Observation; Data Protection; - Channel Management & Business Relationships; - Global & Cross-cultural Issues; - 0.00 Every Week 0.00
Lecture Course material 3.00 Every Week 3.00
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Course material 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00

Module Resources

Required Book Resources
  • Ferrell, O.C., Fraedrich, J. & Ferrell, L. 2005, Business Ethics: Ethical Decision-making & Cases, 6th ed Ed., Houghton-Mifflin Boston
  • Fisher, C. & Lovell, A . 2003, Business Ethics & Values, Prentice Hall London
  • Schlegelmilch, B. . 1998, Marketing Ethics: An International Perspective, Thompson Business Press London
Recommended Book Resources
  • Spence, E., Van Heekeren, B. and Boylan, M. 2004, Advertising Ethics: Basic Ethics in Action, Prentice Hall New Jersey
  • Ferrell, O.C. & Ferrell, L. 2005, Business & Society, 2nd ed Ed., Houghton-Mifflin, TX
  • Singer, P. (Ed.) 2005, A Companion to Ethics, Blackwell Publishing Oxford
  • Parker, M. 1998, Ethics & Organisations, Sage Publications London
  • Thompson, A.A., Strickland, A.J. & Gamble, J.E. 2005, Crafting & Executing Strategy: The Quest for Competitive Advantage, 14th ed Ed., McGraw-Hill Irwin NY
  • Chryssides, G.D. & Kaler, J.H. 1993, An Introduction to Business Ethics, Chapman & Hall London
  • Mackie, J.L. 1990, Ethics: Inventing Right & Wrong, Penguin Books London
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 8 Mandatory