Short Title:Marketing Finance
Full Title:Marketing Finance
Module Code:MKTG H2010
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 5 programme(s)
Reviewed By:ADRIAN PAYNE
Module Author:Simon Magennis
Module Description:This module aims to provide students with an understanding of the role of finance in organisations and the sources and application of finance available. It aims to develop an aptitude in the process of valuing financial and capital investments. It seeks to demonstrate the importance of the budgeting process and highlights the relationship between costs, output and profit.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Define and explain the role of the financial manager and the nature and scope of financial management.
LO2 Demonstrate an understanding of the impact of ‘time’ on the value of money and implement the techniques of compounding, discounting and annuity calculations.
LO3 Apply the techniques of investment appraisal including payback, NPV and IRR
LO4 Demonstrate the importance of the budget creation to effective planning within the organisation, including preparation of a cash budget
LO5 Identify the key aspects of break-even analysis and cost-volume-profit analysis and their relationship to pricing strategy
LO6 Identify and evaluate the internal and external sources of short term, medium term and long term finance.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment will take the form of an in-class written exam. 1,2,3 30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5,6 70.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Independent reading and study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based Instruction 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Thomas Power, Stephen Walsh, Paul O'Meara 2009, Financial Management - An Irish Text, 3rd Ed. [ISBN: 9780717145546]
Recommended Book Resources
  • Ramsden, P., Atrill, P., Finance for Non-financial Managers, Latest Ed., Teach Yourself
  • Samuels, J.M Wilkes, F.M, Brayshaw, R.E.,, Financial Management for Non-specialists, latest ed Ed., Financial Times/Prentice Hall
  • Weston, J.F., Copeland, T.E.,, Management of Company Finance, Latest Ed Ed., Chapman Hall
  • Managerial Finance, 9th Edition, Cassell, 1992. Kennedy, T.M., MacCormac, M.J., & Teeling, J.J. 1992, Managerial Finance, 9th ed Ed., Cassell
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 4 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 4 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 4 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 4 Mandatory
TA_BMKTG_C Higher Certificate in Business in Marketing 4 Mandatory