Short Title:Digital Business
Full Title:Digital Business
Language of Instruction:English
Module Code:BUSS H3013
 
Credits: 5
NFQ Level:7
Field of Study:Management and administration
Module Delivered in 5 programme(s)
Reviewed By:PHIL MULVANEY
Module Author:Peter Geraghty
Module Description:Provide learners with the knowledge and skills to analyse the digital business environment of an organisation, to appraise the application of digital technologies to support business processes and models and also to prepare digital strategy to create or improve a business process.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Comprehend the digital business environment.
LO2 Critique business models for trading in the digital marketplace.
LO3 Appraise the application of digital strategies applied to key business process within an enterprise.
LO4 Construct a plan for the design, implementation and optimisation of a given digital strategy objective.
LO5 Appraise frameworks for performance management and improvement.
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
The Digital Business Environment
E-Business, E-Commerce, mobile E-Business, impact of electronic communication on marketplace structure, Web 2.0, drivers of business adoption of digital technologies, maturity of organisations digital capabilities, categories of business model, elements of a Business model, revenue models, market place trends and opportunities, impact of new standards (IP6, HTML5, 4G
20.00%
Tools for digital marketplace analysis
Digital strands of a generic strategic model, digital specific techniques for strategic analysis, stage Model, industry value chain/network analysis, competitive environment analysis.
20.00%
Digital Strategies
Implementation failures and causes. Application of digital strategies to key business process, sales process, procurement process, customer relationship management process, supply chain management process, marketing process.
30.00%
Planning for the Digital Enterprise
Frameworks for implementation, process and data modelling, Use Case Analysis, user-centred design principles. Framework for performance management and improvement. Optimisation and analytics.
30.00%
Assessment Breakdown%
Course Work60.00%
End of Module Formal Examination40.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Weekly problem based task completed to an acceptable standard. Opportunity to resubmit if standard in not reached. Focus on definition formation, marketplace matrix, marketplace intermediaries, digital business models, revenue model, industry value network analysis, buy-side strategy, sell-side strategy, process and date modelling, interface design, metrics, analytics. 2,3,4 15.00 Every Week
Written Report Individual exercise. Focus on Industry value chain analysis. 2 10.00 Week 3
Project In small groups Learners develop a digital business model and implementation plan. There are both individual and group elements to this project. 3,4 25.00 Week 5
Reflective Journal Students contribute weekly to a directed reflective exercise. 2,3,4 10.00 Week 5
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 2,3,4 40.00 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 1.00 Every Week 1.00
Independent Learning Complete weekly assignments & develop practical skills. 2.00 Every Week 2.00
Laboratories Lab Based Instruction 2.00 Every Week 2.00
Independent Learning Read/Research/Study & independent learning time. 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Class/Lab Based Instruction 2.00 Every Week 2.00
Independent Learning Complete weekly assignments & develop practical skills. 3.00 Every Week 3.00
Independent Learning Read/Research/Study & independent learning time. 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Dave Chaffey,, E-Business and E-Commerce Management [ISBN: 9780273752011]
  • Several short readings and cases from journals and other sources will be identified during the course of the module.
Recommended Book Resources
  • Kenneth C. Laudon, Carol Guercio Traver 2003, E-commerce, Addison Wesley London [ISBN: ISBN: 0-201-74815-0]
Required Article/Paper Resources
  • n/a, International Journal of Electronic Business (IJEB)
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMNG_B Bachelor of Business (Honours) in Management 5 Mandatory
TA_BITNL_B Bachelor of Business (Hons) International Business 5 Mandatory
TA_BAMNG_D Bachelor of Business in Management 5 Mandatory
TA_BITNL_D Bachelor of Business International Business 5 Mandatory
TA_BMNGT_D (1 year add-on) TA_BMNGT_D - Bachelor of Business in Management 5 Mandatory