Short Title:Tourism Management 1
Full Title:Tourism Management 1
Module Code:TOUR H4001
Credits: 5
Field of Study:Management and administration
Module Delivered in no programmes
Module Author:Raymond Keaney
Module Description:The aim of this module is to enable the student to gain an appreciation of the pertinent issues in relation to tourism management. To develop the student’s critical thinking and creative abilities in order to effectively formulate and implement tourism management planning strategies and policies.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an understanding of planning and development techniques appropriate in a tourism environment
LO2 Identify and evaluate the key demand and supply variables unique to the tourism sector
LO3 Identify and critically evaluate the key success factors required to operate successfully in a tourism management environment
LO4 Explain and evaluate the nature and scope of entrepreneurial activity in the tourism industry both nationally and internationally

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will be required to undertake in-depth research into a contemporary tourism topic and be required to analyse and evaluate their findings. 1,2,3,4 40.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 60.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Required Book Resources
  • World Tourism Organisation 2011, Handbook on Tourism Product Development, World Tourism Organisation Madrid, Spain [ISBN: 978-92-844-1395-9]
Recommended Book Resources
  • Eduardo Fayos-Sola 2012, Knowledge Management in Tourism: Policy and Governance Applications, Emerald [ISBN: 978-1780529806]
  • Danny Meyer, 2010, Setting the Table, Marshall Cavendish [ISBN: 978-0462099255]
  • Michael C. Sturman (Editor), Jack B. Corgel (Editor), Rohit Verma (Editor) 2011, The Cornell School of Hotel Administration on Hospitality, John Wiley & Sons, Inc New Jersey, USA [ISBN: 978-0-470-55499-0]
  • Buckingham M. et al, 1999, First Break all the Rules..What the World’s Greatest Managers do Differently, Simon & Schuster
  • Freiberg K et al 1996, Southwest Airlines Crazy Recipe for Business and Personal Success, Bard Press
This module does not have any article/paper resources
Other Resources
  • Various: Tourism Websites, Various Newspapers, Trade Journals, DVD’s/Videos