Short Title:Tourism Management 2
Full Title:Tourism Management 2
Module Code:TOUR H4002
Credits: 5
Field of Study:Management and administration
Module Delivered in no programmes
Module Author:Raymond Keaney
Module Description:The aim of this module is to enable the student to fully appreciate and understand the underlying forces shaping the future trends in tourism marketing and distribution, in tourism sector development and in consumer purchasing behaviours.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Apply marketing and distribution techniques to a range of tourism products
LO2 Demonstrate an understanding of the emerging influence of IT in the tourism sector
LO3 Demonstrating an understanding of the role and impact of transport policy and investment for tourism
LO4 Evaluate the key competitive strategies adopted in the international lodging sector
LO5 Identify and critically evaluate the current and likely future developments in the tourism industry

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment Students will be required to undertake in-depth research into a contemporary tourism topic and be required to analyse and evaluate their findings. 1,2,3,4,5 40.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 60.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Stephen J. Page, 2011, Tourism Management, Fourth Edition, Fourth Edition Ed., Elsevier London UK [ISBN: 9780080969329]
  • Rigas Doganis 2009, Flying Off Course: Airline Economics and Marketing, Fourth Edition Ed., Routledge London UK [ISBN: 978-0415447362]
  • Michael C. Sturman (Editor), Jack B. Corgel (Editor), Rohit Verma (Editor) 2011, The Cornell School of Hotel Administration on Hospitality, John Wiley & Sons New Jersey [ISBN: 978-0-470-55499-9]
  • Robert Christie Hill 2011, Resorts: Management and Operation, Third Ed., Wiley [ISBN: 978-1118071823]
This module does not have any article/paper resources
Other Resources
  • Multiple Web Resources as directed: n/a