Short Title:Social Media Communications and Research
Full Title:Social Media Communications and Research
Module Code:COMM H2015
 
Credits: 5
NFQ Level:6
Field of Study:Management and administration
Module Delivered in 3 programme(s)
Reviewed By:MARTIN NOLAN
Module Author:GLENN MEHTA
Module Description:This module aims to provide students with a basic and initial understanding of communications and social media, as well as the experience of the process and components of research, as applied to the business environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an awareness of basic organisational communication flow
LO2 Identify the basics of social media in organisational communications
LO3 Create business social media campaigns
LO4 Identify and elaborate upon the steps involved in the management research process
LO5 Demonstrate understanding of both the qualitative and quantitative research methodologies used by the researcher
LO6 Explain the various techniques and procedures involved in the management research process
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Organisational Communications
Introduction to communication process. Communications flow in the organisation. Barriers to communication.
15.00%
Social Media Communications
Basics of social media. Social media for business. Building social media communications campaigns.
35.00%
Marketing Research Process
Stages of the research process. Definition of research problem, identification of information needs and research objectives, The Marketing research Proposal.
25.00%
Research Design
Creating a blueprint for the research study. Sources of Information; The Importance of Secondary Research; Using Secondary Research; Research Methodologies: Qualitative Research (Focus groups, Depth Interviews & Projective Techniques) and Quantitative Research (Survey, Observation & Experimentation).
15.00%
Measurement and Scaling
Concept of Measurement; Types of Measurement Scales, The Use of Attitude Scales, Questionnaire Design
10.00%
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment CA1 Organisational & Social Media Communications - The CA will take the form of analysing and/or developing an organisational and/or social media communications campaign. There may also be a portion of the marks awarded for an online/in class test on the topic. 1,2,3,5 50.00 Week 6
Continuous Assessment CA2 Research Project - The continuous assessment will take the form of a group/individual assessment. This may involve the development, application and brief analysis of a short questionnaire followed by a typewritten report and a short presentation of findings. There may also be a portion of the marks awarded for an online/in class test on the process of research. 4,5,6 50.00 Week 10
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Independent Learning Reading/Study 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Qualman, Eric 2011, How Social Media Transforms the Way We Live and Do Business, John Wiley and Sons
  • Domegan, C. and Fleming D. 2012, Marketing Research in Ireland: Theory and Practice, 3rd ed Ed., Gill and Macmillan Dublin
Recommended Book Resources
  • Malhotra N. and Birks D.F. 2007, Marketing Research: An Applied Approach, 3rd European Ed Ed., Pearson Education Ltd
This module does not have any article/paper resources
Other Resources
  • n/a: Various online resourcesn/a
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAACC_B Bachelor of Business (Honours) in Accounting & Finance 3 Mandatory
TA_BAACC_D Bachelor of Business in Accounting & Finance 3 Mandatory
TA_BACCT_C Higher Certificate in Business in Accounting 3 Mandatory