Short Title:Marketing Management
Full Title:Marketing Management
Module Code:MKMG H4001
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 3 programme(s)
Reviewed By:ADRIAN PAYNE
Module Author:Ciara Graham
Module Description:To enable the student to understand and make strategic and tactical marketing decisions.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the nature and process of marketing strategy
LO2 Develop a strategic marketing plan and an annual marketing plan
LO3 Identify the factors necessary for effective organization and control of marketing activities
LO4 Develop the necessary analytical and management skills to operate successfully in a marketing management role
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment Students will participate in a group project, which will require them to apply their learning to a practical strategic business situation. There will be a presentation component complementing this CA. 2,3,4 50.00 n/a
Presentation Students will be required to present their analysis adn Marketing Plan in class. Groups will be expected to give feedback to each-others work and this should be incorporated in their reflexive learning element. 2,4 20.00 n/a
Reflective Journal Students will submit a Reflective Journal which will require them to reflect upon and analyse what they have researched and learned over the semester and in particular in carrying out their other assignments. 1,3,4 30.00 n/a
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction & Discussion 3.00 Every Week 3.00
Independent Learning Reading / Study 6.00 Every Week 6.00
Lecturer Supervised Learning Lecturer Directed Project Work & Feedback 0.00 Every Second Week 0.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction & Discussion 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Philip Kotler 2017, Marketing Management, 14th Ed., FT Press [ISBN: 978-0273718567]
Recommended Book Resources
  • Gerry Gallagher, 2011, Corporate Strategy for Irish Companies, 2nd Ed., Chartered Accountants Ireland [ISBN: 1907214658]
  • John Fanning, 2006, The Importance of Being Branded, The Liffey Press [ISBN: 978-1904148937]
  • Arthur A. Thompson, Jr., A. J. Strickland III, John E. Gamble 2010, Crafting and executing strategy, 17th Ed., McGraw-Hill/Irwin Boston [ISBN: 0073530425]
  • Gerry Johnson, Kevan Scholes, Richard Whittington 2011, Exploring corporate strategy, 9th Ed., Financial Times Prentice Hall Harlow [ISBN: 1405887338]
Required Article/Paper Resources
  • SEE MOODLE PAGE FOR CURRENT READINGS etc. n/a
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 7 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory
TA_BMDMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory