Short Title:Marketing
Full Title:Marketing
Module Code:MKTG H1018
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in no programmes
Reviewed By:ADRIAN PAYNE
Module Author:Donal Rogan
Module Description:This module aims to provide students with a fundamental understanding of the core marketing principles. This knowledge will provide the foundations upon which a variety of marketing theories and concepts can be explored.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an understanding of the main theories, concepts and knowledge that underpin marketing.
LO2 Demonstrate an understanding of the role of marketing in organisations and society, and its relationship with other management functions.
LO3 Identify and apply specific marketing tools for problem solving.
LO4 Identify the essential elements for effective marketing practice.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment This can be an in-class short answer type of exam or a paper on a current marketing issue.   10.00 n/a
Continuous Assessment Working in groups of two to three, the students will undertake a piece of research which involves identifying key marketing issues and making recommendations as to how particular problems and/or opportunities might be addressed. The results of this exercise will be presented.   20.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   70.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture The theory and practice of marketing 3.00 Every Week 3.00
Independent Learning Reading, reflection and case study analysis 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture The theory and practice of marketing 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Donal Rogan, 2011, Marketing: An Introduction for Students in Ireland, 4th ed Ed., Gill and Macmillan Dublin [ISBN: 9780717149810]
Recommended Book Resources
  • Fahy, J. and Jobber, D. 2012, Foundations of Marketing, 4th ed Ed., Mc Graw Hill London [ISBN: 9780077137014]
This module does not have any article/paper resources
Other Resources
  • Various: Newspaper articles and on-line material
  • Video case studies: n/a