Short Title:Introduction to Media Writing
Full Title:Introduction to Media Writing
Module Code:MEDA H1007
Credits: 5
NFQ Level:6
Field of Study:Audio-visual techniques and media production
Module Delivered in no programmes
Module Author:Gerard Gilvary
Module Description:To provide a basis in fundamental narrative theory, narrative identification, narrative development techniques and elementary script writing for broadcast media.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 To introduce and understand the principle elements of narrative, grammar, fiction, non fiction and drama and their implementation in written, audio, visual and broadcast narratives.
LO2 To develop ideas and source material for non-fiction, fiction, drama, audio, visual and broadcast narratives
LO3 To outline, develop and write structured industry standard formatted scripts as used in audio visual media production and broadcast industry
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Narrative Theory
Reading and Grammar. Elements of Fictional and Non Fictional Narrative. Elements of Dramatic Narrative.
Narrative Practice
Idea and Source Material identification process. Narrative development process. Elements of Audio Visual Broadcast Narrative. Script Writing, Formatting and Presentation.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment Media writing (Television. Create a TV script based on a sample Arts magazine programme. This assignment will facilitate the creation of the script to industry standards using professional methods (layout, editorial, sample, questions, intros, and outro’s etc). The assignment will include a proposal, a treatment, a shooting script and a shot plan for a TV magazine project linked to the Television Production One module. 1,2,3 20.00 Ongoing
Assignment Media Writing assignment (Lyrics). The student will research and analyse a popular song lyric to identify the narrative structure. They will then re-create a lyric in the style of the song under scrutiny. 1,2 15.00 Ongoing
Assignment Media Writing assignment (Radio). The student will write a thirty second radio commercial based around a product or service using industry standard templates and standard production requirements. 1,2,3 15.00 Ongoing
Project Screenwriting exercise. The student as part of a writing team will collaborate on the creation of a feature film screenplay outline. This will include elements such as back story, characterisations, three-act outline, premise and a treatment. 1,2,3 30.00 Ongoing
Project Media writing assignment (Adaptation): In a writing team the student will adapt the storyline of a selected fairytale to that of a given Film/TV genre/type. 1,2,3 20.00 Ongoing
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Students will attended in class lectures. 1.00 Every Week 1.00
Independent Learning Time To consider readings, narrative conventions, and ideas generation. 1.50 Every Week 1.50
Lab Scripting lab on theory and practice components 2.00 Every Week 2.00
Total Weekly Learner Workload 4.50
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Robert McKee 1999, Story: Substance, structure, style and the principles of screenwriting, 2nd Ed., Methuen New York [ISBN: ISBN10: 0060391685]
  • Syd Field 2005, Screenplay, Delta Trade Paperbacks New York, N.Y. [ISBN: ISBN: 978-0-385-33903-2]
  • Don Richard Riso 1990, The practical guide to personality types, 1st Ed., Houghton Mifflin Company Boston [ISBN: ISBN 0395535182 (0-395-53518-2)]
This module does not have any article/paper resources
Other Resources
  • Web site: Smart Script Formats
  • Web site: Film Scripts (excerpts)