Short Title: European Tourism Policy
Full Title: European Tourism Policy
Module Code:TOUR H4006
Credits: 5
NFQ Level:8
Field of Study:Travel, tourism and leisure
Module Delivered in 1 programme(s)
Module Author:DAVID IRWIN
Module Description:This module aims to provide a comprehensive and practical understanding of European tourism policy and planning
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Analyse the development of EU tourism policy
LO2 Critically evaluate the structure and functions of the key organisations in tourism policy development at EU level
LO3 Assess the various EU policies which impact on tourism
LO4 Evaluate how EU tourism policy contributes to regional development
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
European Tourism Overview
Economic importance, Market trends, Product elements and features, International visitor visa options
Role of Public and Private Sector
European Regions Research and Innovation Network (ERRIN), Network of European Regions for a Sustainable and Competitive Tourism (NECSTouR), EuroVelo, European Travel Commission, European Cities Marketing, Network of European private entrepreneurs in the Tourism Sector (NET) - ECC, ECTAA, EFCO, HPA, ETOA, HOTREC, IAAPA, IRU
Policy Development and Political Framework
Historical development, the Lisbon Treaty, Madrid Declaration, Europe 2020 strategy, EU Commission’s tourism framework, EP Committee on Transport and Tourism, Committee of the Regions
Current tourism initiatives
Multi-annual financial framework 2014-2020, EDEN, Cultural tourism, Innovation, Competitiveness, Social tourism, Accessible tourism, ICT, Research, Statistics, Marketing, SME focus
Assessment Breakdown%
Course Work40.00%
End of Module Formal Examination60.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will be required to undertake in-depth research into a contemporary tourism topic and be required to analyse and evaluate their findings 1,2,3,4 40.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 60.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer Supervised Learning No Description 3.00 Every Week 3.00
Independent Learning No Description 4.00 Every Week 4.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • D. Hall (Editor), M. Smith (Editor), B. Marcisewska (Editor) 2006, Tourism in the New Europe: The Challenges and Opportunities of EU Enlargement, CAB International London [ISBN: 9781845931179]
Required Article/Paper Resources
Other Resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_HEURS_B Bachelor of Arts (Honours) in European Studies 7 Elective