| Short Title: | Communication, Agency Practice and Ethics |
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| Full Title: | Communication, Agency Practice and Ethics |
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| Field of Study: | Humanities |
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| Module Author: | MARTIN NOLAN |
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| Module Description: | The purpose of this semester 2 module is to provide students with an understanding of the practices and procedures relevant to estate agency and the communication skills necessary to deliver a professional service. |
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| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Apply key personal and professional skills necessary in the context of professional practice. |
| LO2 |
Present information clearly and concisely in a variety of formats. |
| LO3 |
Appreciate the key roles in estate agency and the significance of good communication skills to complete them. |
| LO4 |
Develop appropriate skills to work effectively as a member of a team. |
| LO5 |
Use Information and Communications Technology (ICT) to support the Estate Agency practice |
| Pre-requisite learning |
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Co-requisite Modules
| | No Co-requisite modules listed |
Module Content & Assessment
| Content (The percentage workload breakdown is inidcative and subject to change) |
% |
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The Process of Communication Definition/Models of the communication process/perception/communication and professional practice.
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5.00% |
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The Profession What is a professional practice?
Scope of agent's work/professional bodies/codes and practices; The significance of Professional Bodies in the Built Enviroment; IPAV and membership; Rules of Conduct, the basis of ethical standards.
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5.00% |
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Property Services Regulatory Authority Understanding requirements of the Service Provider under the provisions of the PSRA Act (2011), PSRA Code of Practice, Recording Offers, Terms of engagement, Statement of AMV/ALV.
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5.00% |
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The Role of the Estate Agent The relationship between agent, vendor, and purchaser - agency, definition, types of agency, vendor's rights, termination of agency, fees and expenses, communication requirements.
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5.00% |
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Sale Methods Private treaty, Public Auction - Definition & Discussion of issues. Taking on property for sale, Inspection and Valuation procedure, Securing Instructions, Budgets, Fees & Expenses.
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5.00% |
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Business Correspondence The significance of documentation in the sales process, business letter - form, content and style considerations, Confirming instructions - content of the letter for Private Treaty and Public Auction - associated correspondance relating to the sales process.
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10.00% |
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Business Reports(The Valuation Report) Definition, Formal and Informal Reports, Format of the Formal Report; writing style.
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10.00% |
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The Valuation Report Definition, Purpose, Content and Viewing, Layout, Instruction, Caveats.
The format and style of the memorandum. The memo as a report.
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10.00% |
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Letting Practice Establishing the brief, letting practice, desposit, the tenancy agreement, termination of tenancy (practice), accounts and the client.
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10.00% |
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Inventories Letting inventory, condition of property, type of property, contents - furniture, flooring, electrical.
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10.00% |
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Negotiation Definition, Objectives, Conflict of Interest, Conflict of rights, The good negotiator, Negotiation Process, Skills and Rights, Significance of NVC.
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10.00% |
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Meetings Purpose, Ordinary, AGM, EGM, Minutes: Narrative, Resolution, Action, Role of Secretary,Chair.
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10.00% |
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Viewings Purpose of the viewing, preparation for the viewing, viewing procedure, personal and property security, post viewing.
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5.00% |
| Assessment Breakdown | % |
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| Course Work | 100.00% |
| Course Work |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Continuous Assessment |
Students will produce a portfolio of business documentation that they have used with a variety of stakeholders |
1,2,3,4 |
30.00 |
Ongoing |
| Practical/Skills Evaluation |
The students will role play a viewing of a particular property (sale/letting)to a prospective purchaser. |
1,2,3 |
30.00 |
Ongoing |
| Practical/Skills Evaluation |
The students must develop and upload promotional material, including a photograph, to a property website. |
1,2,3,5 |
20.00 |
n/a |
| Reflective Journal |
The student must identify an occasion when they worked as a member of a team. They must reflect on the their role within the team, how they contributed to the work of the group and how effectively the members of the group worked together as a team. |
4 |
20.00 |
n/a |
| No End of Module Formal Examination |
IT Tallaght reserves the right to alter the nature and timings of assessment Module Workload| This module has no Full Time workload. |
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| Workload: Part Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Lecture |
No Description |
4.00 |
Every Week |
4.00 |
| Total Weekly Learner Workload |
4.00 |
| Total Weekly Contact Hours |
4.00 |
Module Resources| Required Book Resources |
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- Mc Clave H 2008, Communication for Business in Ireland, Gill & Macmillan
- Brady P, Professional Practice and Communication for Estate Agents, (IPAV)
| | Recommended Book Resources |
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- Mackmin D 2008, The Valuation and Sale of Residential Property, Routledge
| | This module does not have any article/paper resources |
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| This module does not have any other resources |
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Module Delivered in
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