Short Title:Communication, Agency Practice and Ethics
Full Title:Communication, Agency Practice and Ethics
Module Code:COMM H1024
Credits: 10
NFQ Level:6
Field of Study:Humanities
Module Delivered in 1 programme(s)
Module Author:MARTIN NOLAN
Module Description:The purpose of this semester 2 module is to provide students with an understanding of the practices and procedures relevant to estate agency and the communication skills necessary to deliver a professional service.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Apply key personal and professional skills necessary in the context of professional practice.
LO2 Present information clearly and concisely in a variety of formats.
LO3 Appreciate the key roles in estate agency and the significance of good communication skills to complete them.
LO4 Develop appropriate skills to work effectively as a member of a team.
LO5 Use Information and Communications Technology (ICT) to support the Estate Agency practice
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
The Process of Communication
Definition/Models of the communication process/perception/communication and professional practice.
The Profession
What is a professional practice? Scope of agent's work/professional bodies/codes and practices; The significance of Professional Bodies in the Built Enviroment; IPAV and membership; Rules of Conduct, the basis of ethical standards.
Property Services Regulatory Authority
Understanding requirements of the Service Provider under the provisions of the PSRA Act (2011), PSRA Code of Practice, Recording Offers, Terms of engagement, Statement of AMV/ALV.
The Role of the Estate Agent
The relationship between agent, vendor, and purchaser - agency, definition, types of agency, vendor's rights, termination of agency, fees and expenses, communication requirements.
Sale Methods
Private treaty, Public Auction - Definition & Discussion of issues. Taking on property for sale, Inspection and Valuation procedure, Securing Instructions, Budgets, Fees & Expenses.
Business Correspondence
The significance of documentation in the sales process, business letter - form, content and style considerations, Confirming instructions - content of the letter for Private Treaty and Public Auction - associated correspondance relating to the sales process.
Business Reports(The Valuation Report)
Definition, Formal and Informal Reports, Format of the Formal Report; writing style.
The Valuation Report
Definition, Purpose, Content and Viewing, Layout, Instruction, Caveats. The format and style of the memorandum. The memo as a report.
Letting Practice
Establishing the brief, letting practice, desposit, the tenancy agreement, termination of tenancy (practice), accounts and the client.
Letting inventory, condition of property, type of property, contents - furniture, flooring, electrical.
Definition, Objectives, Conflict of Interest, Conflict of rights, The good negotiator, Negotiation Process, Skills and Rights, Significance of NVC.
Purpose, Ordinary, AGM, EGM, Minutes: Narrative, Resolution, Action, Role of Secretary,Chair.
Purpose of the viewing, preparation for the viewing, viewing procedure, personal and property security, post viewing.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Students will produce a portfolio of business documentation that they have used with a variety of stakeholders 1,2,3,4 30.00 Ongoing
Practical/Skills Evaluation The students will role play a viewing of a particular property (sale/letting)to a prospective purchaser. 1,2,3 30.00 Ongoing
Practical/Skills Evaluation The students must develop and upload promotional material, including a photograph, to a property website. 1,2,3,5 20.00 n/a
Reflective Journal The student must identify an occasion when they worked as a member of a team. They must reflect on the their role within the team, how they contributed to the work of the group and how effectively the members of the group worked together as a team. 4 20.00 n/a
No End of Module Formal Examination

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

This module has no Full Time workload.
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4.00 Every Week 4.00
Total Weekly Learner Workload 4.00
Total Weekly Contact Hours 4.00

Module Resources

Required Book Resources
  • Mc Clave H 2008, Communication for Business in Ireland, Gill & Macmillan
  • Brady P, Professional Practice and Communication for Estate Agents, (IPAV)
Recommended Book Resources
  • Mackmin D 2008, The Valuation and Sale of Residential Property, Routledge
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAUCT_C Higher Certificate in Business in Real Estate (Valuation, Sale and Management) 2 Mandatory