Short Title:Marketing and Sales
Full Title:Marketing and Sales
Module Code:MKTG H1003
Credits: 5
Field of Study:Humanities
Module Delivered in 1 programme(s)
Module Author:MARTIN NOLAN
Module Description:This semester 2 module aims to provide students with a fundemental understanding of the core marketing principles. This knowledge will provide the foundations upon which a variety of marketing theories and concepts can be explored in the context of estate agency practice.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the main theories, concepts and knowledge that underpin marketing.
LO2 Evaluate the role of marketing in organisations and society, and its relationship with other management functions.
LO3 Apply specific marketing tools for problem solving.
LO4 Apply the essential elements for effective marketing research in the Estate Agency Sector.
LO5 Demonstrate the interpersonal and communication skills required in team work.
LO6 Demonstrate selling skills required by an Estate Agent

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Working individually or as a group the student must produce an outline marketing plan(including some element of marketing research) for an identified property/properties. 1,2,3,4,5,6 30.00 Ongoing
Practical/Skills Evaluation The students will role play a sales pitch for a particular property(sale/letting) to a prospective purchaser 4,5,6 30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 40.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

This module has no Full Time workload.
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 1.50 Every Week 1.50
Total Weekly Learner Workload 1.50
Total Weekly Contact Hours 1.50

Module Resources

Required Book Resources
  • Palmer, Adrian 2008, Principles of Services Marketing, 5th Edition Ed., McGraw Hill Educaion
  • Rogan, Donal 2007, Marketing: An Introduction for the Irish Student, 3rd Ed. Ed., Gill & Macmillan
Recommended Book Resources
  • Schultz, Mike and Doerr, John E 2009, Professional Services Marketing: How the Best Firms Build Premier Brands, Wiley
  • Kotler, Philip and Hayes, Thomas Joseph 2002, Marketing Professiona Services:, 2nd Edition Ed., Prentice Hall Press
  • Blythe, Jim 2006, Principles and Practice of Marketing, Thomson
  • Jobber, D. and Fahy, J 2003, Foundations of Marketing, McGraw Hill
  • Kotler, P., Armstrong, G. Saunders, J. and Wong, V 2005, Principles of Marketing, 2nd Ed. (European Edition) Ed., Financial Times/Prentice Hall
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAUCT_C Higher Certificate in Business in Real Estate (Valuation, Sale and Management) 2 Mandatory