Short Title:Tourism Studies 1
Full Title:Tourism Studies 1
Module Code:TOUR H3004
Credits: 5
NFQ Level:7
Field of Study:Travel, tourism and leisure
Module Delivered in 3 programme(s)
Module Author:GLENN MEHTA
Module Description:This syllabus aims to provide students of Tourism Studies 1 with transferable skills which can be applied to a range of career positions in the travel, tourism and hospitality industries. It aims to provide an introduction to the concepts of travel and tourism, providing a starting point to the study of the sector.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate a broad knowledge and understanding of the nature, significance and development of tourism
LO2 Examine and critically evaluate the major public and private sector organisations involved in tourism and travel
LO3 Critically evaluate the key characteristics of the tourism product and understand the different tourist market needs
LO4 Examine and critique the range of tourist attractions available to tourists in Ireland
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Tourism In Perspective
Tourism Defined, Early Beginnings, Historical Development of Travel and Tourism, Tourism Today, Ireland’s Tourism Markets, Career Opportunities
Understanding Travel Behaviour
Motivations for Pleasure Travel, Types of Destination, Travel Experiences, Life Characteristics & Travel, Travel Patterns, Barriers to Travel, Emerging destinations and generating countries (e.g. BRICS)
The Structure and Organisation of the Tourism Industry
World Organisations, Development Organisations, Irish Public and Private Sector Organisations, Sectoral Organisations
The Key Components of the Tourism Product
Passenger Transportation, Lodging, Food & Beverage, Meetings & Conventions, Attractions, Festivals, Sport, Shopping, Health/Spas, Education, Travel Agents/Tour Wholesalers
Assessment Breakdown%
Course Work30.00%
End of Module Formal Examination70.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment may take the form of group/individual research project(s) and presentation or online/in class test. 1,2,3 30.00 Week 6
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 70.00 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Required Book Resources
  • Mehta, G. 2007, The Welcome Business – Tourism and Travel in Ireland, Gill & Macmillan
Recommended Book Resources
  • Goeldner, C. Brent Richie, J. 2009, Tourism: Principles, Practices, Philosophies, 11th ed Ed., Wiley
Recommended Article/Paper Resources
  • Various Newspapers, Trade Magazines, Tourism Journals n/a
Other Resources
  • Online Journals: Travel and Tourism Analyst, Mintel

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMNG_B Bachelor of Business (Honours) in Management 5 Elective
TA_BAMNG_D Bachelor of Business in Management 5 Elective
TA_BMNGT_D (1 year add-on) TA_BMNGT_D - Bachelor of Business in Management 5 Elective