Short Title:Management Communications
Full Title:Management Communications
Module Code:COMM H2014
Credits: 5
NFQ Level:6
Field of Study:Management and administration
Module Delivered in 3 programme(s)
Module Author:GLENN MEHTA
Module Description:This syllabus aims to provide students with transferable skills which can be applied in various modules of study as well as in future career. It aims to assess practical elements of business and management communication, as well as present theories of management and marketing communications.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Develop competency in addressing the communications mix among employees in the workplace
LO2 Display excellence in business writing (reports, literature reviews, research skills)
LO3 Prepare, structure and deliver effective presentations
LO4 Understand best practices for communicating with customers using traditional and modern channels
LO5 Achieve competency in the practicalities of recruitment and selection when applying for jobs
LO6 Examine the concept of culture and its relationship to the business environment
LO7 Explain and discuss the communication and cultural issues associated with conducting international business
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Communication and Organisations
Communication process; Effective Communication, Communication Channels and Communication Media; Communication in the workplace
Business Writing
Finding information; Conventions of academic writing, literature reviews, referencing, effective writing style, formal business reports; formal versus informal writing (email and email etiquette, instant messaging, SMS language);
Spoken Communication
Presentation preparation, structure and delivery; verbal and non-verbal communication skills; telephone/messaging skills; business negotiation skills
Recruitment and Selection
Letter of application, curriculum vitae preparation, completion of job application forms and interview skills, modern recruitment techniques, new technologies in recruitment
Social Media Communications
Concept of Socialnomics, using social networking to communicate with customers, modern customer communication paradigm
Cross-Cultural Communication
Dimensions of national culture, cross cultural communication defined and impact of cross cultural communication on business elements (with particular focus on the BRICS economies)
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment CA1 This CA will take the form of a group/individual research project with a report and/or presentation. For group CAs, there will be group and individual marks awarded for the CA. The CA may (in part or in full) be a joint CA with another module in the semester. The CA may also focus on a social media campaign and/or cross-cultural communications scenario/case study. A portion of the marks may be awarded for an in-class/online test. 1,2,3,4,6,7 60.00 Week 10
Continuous Assessment CA2 This CA will assess students on their recruitment skills (CV and Cover Letter, Mock Interview, eRecruitment, social media in recruitment). A portion of the marks may be awarded for an in-class/online test. 1,3,5 40.00 Week 7
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Independent Learning Reading/Study 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00

Module Resources

Required Book Resources
  • Mehta, G. 2013, Infinite Ripple - The Social Media Revolution, Xlibris USA
  • Qualman, E. 2013, Socialnomics – How Social Media Transforms the Way We Live and Do Business, John Wiley and Sons
  • Mc Clave, H. 2008, Communication for Business, Gill and Macmillan Dublin
Recommended Book Resources
  • Scott, J.F. and Fox, C. 2006, English & Communications for Business Students, 5th Edition Ed., Gill and Macmillan Dublin
This module does not have any article/paper resources
Other Resources
  • Various digital resources: n/a

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMNG_B Bachelor of Business (Honours) in Management 3 Mandatory
TA_BAMNG_D Bachelor of Business in Management 3 Mandatory
TA_BADMN_C Higher Certificate in Business in Business Administration 3 Mandatory