Short Title:Management Communications
Full Title:Management Communications
Module Code:COMM H2014
 
Credits: 5
Field of Study:Management and administration
Module Delivered in 2 programme(s)
Reviewed By:PHIL MULVANEY
Module Author:GLENN MEHTA
Module Description:This syllabus aims to provide students with transferable skills which can be applied in various modules of study as well as in future career. It aims to assess practical elements of business and management communication, as well as present theories of management and marketing communications.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Develop competency in addressing the communications mix among employees in the workplace
LO2 Display excellence in business writing (reports, literature reviews, research skills)
LO3 Prepare, structure and deliver effective presentations
LO4 Understand best practices for communicating with customers using traditional and modern channels
LO5 Achieve competency in the practicalities of recruitment and selection when applying for jobs
LO6 Examine the concept of culture and its relationship to the business environment
LO7 Explain and discuss the communication and cultural issues associated with conducting international business
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment CA1 This CA will take the form of a group/individual research project with a report and/or presentation. For group CAs, there will be group and individual marks awarded for the CA. The CA may (in part or in full) be a joint CA with another module in the semester. The CA may also focus on a social media campaign and/or cross-cultural communications scenario/case study. A portion of the marks may be awarded for an in-class/online test. 1,2,3,4,6,7 60.00 Week 10
Continuous Assessment CA2 This CA will assess students on their recruitment skills (CV and Cover Letter, Mock Interview, eRecruitment, social media in recruitment). A portion of the marks may be awarded for an in-class/online test. 1,3,5 40.00 Week 7
No End of Module Formal Examination

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Independent Learning Reading/Study 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Mehta, G. 2013, Infinite Ripple - The Social Media Revolution, Xlibris USA
  • Qualman, E. 2013, Socialnomics – How Social Media Transforms the Way We Live and Do Business, John Wiley and Sons
  • Mc Clave, H. 2008, Communication for Business, Gill and Macmillan Dublin
Recommended Book Resources
  • Scott, J.F. and Fox, C. 2006, English & Communications for Business Students, 5th Edition Ed., Gill and Macmillan Dublin
This module does not have any article/paper resources
Other Resources
  • Various digital resources: n/a
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMNG_B Bachelor of Business (Honours) in Management 3 Mandatory
TA_BAMNG_D Bachelor of Business in Management 3 Mandatory