Short Title:Global Competitive Strategy
Full Title:Global Competitive Strategy
Language of Instruction:English
Module Code:GLOB H4000
 
Credits: 5
Field of Study:Business & Administration
Module Delivered in 1 programme(s)
Reviewed By:Raymond Keaney
Module Author:AISLING DUHY
Module Description:This module provides students with an understanding and insight into the complexities of strategic decision making in a global competitive environment. It involves a practical approach using case studies and analysis to assess real global competitive situations.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Define competitive strategy in the global environment.
LO2 Analyse industry, competitive and organisational factors for strategy development.
LO3 Identify sources and dimensions of competitive advantage.
LO4 Evaluate technology and innovation as a source of competitive advantage.
LO5 Appraise competitive strategy options in a global environment.
LO6 Examine competitive decisions of global organisations
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Sample: Paired case analysis - Presentation. May be individual or group. 2,3,4,5,6 20.00 Week 3
Continuous Assessment Sample: Paired case analysis - Presentation. May be individual or group. 2,3,4,5,6 20.00 Week 6
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End of semester formal exam. Five questions answer three. Essay type answers. 1,2,3,4,5,6 60.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecturer. Case Studies. Class discussion. Guest speakers 3.00 Every Week 3.00
Independent Learning Time Independent Learning. Reading. Case study analysis and presentation preparation. 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture. Case Studies. Class Discussion. Guest Speakers. 2.00 Every Week 2.00
Independent Learning Independent Learning. Reading. Case study analysis and presentation preparation. 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Robert M. Grant 2015, Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition, 8th Ed., Chichester; John Wiley & Sons [ISBN: 9781119120841]
Recommended Book Resources
  • Gordon Walker 2015, Modern Competitive Strategy, 4th Ed., McGraw-Hill/Irwin [ISBN: 9780073381381]
  • Daniel F. Spulber 2011, Global Competitive Strategy, Cambridge University Press [ISBN: 9780521367981]
  • W. Chan Kim and RenĂ©e Mauborgne 2015, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press
  • Michael Porter 1998, Competitive Strategies, The Free Press New York
  • Mike W Peng 2017, Global Strategy, 4th Ed., Cenage [ISBN: 9781305577015]
Required Article/Paper Resources
  • Michael E. Porter 1979, How Competitive Forces Shape Strategy, Harvard Business Review, March
  • Martin Reeves and Mike Deimler 2011, Adaptability: The New Competitive Advantage, Harvard Business Review, July-August
Recommended Article/Paper Resources
  • Stylianos Kavadias; Kostas (Konstantinos) Ladas; Christoph Loch 2016, THE TRANSFORMATIVE BUSINESS MODEL, Harvard Business Review, 10
  • Toshiro Wakayama; Junjiro Shintaku; Tomofumi Amano 2012, WHAT PANASONIC LEARNED IN CHINA, Harvard Business Review, 7
Other Resources
  • Case Study: Wiboon Kittilaksanawong; Gary Gillet 2015, NINTENDO WII U: LESSONS LEARNED FOR NEW STRATEGIC DIRECTIONS, IVEY Publishing
  • Case Study: Indu Perepu; Debapratim Purkayastha; Pummy Chatterjee 2009, GLOBALIZATION STRATEGY OF MCDONALD'S CORPORATION, IBS Center for Management Research
  • Journal: Harvard Business Review
  • Journal: Business Strategy Series
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BITNL_B Bachelor of Business (Hons) International Business 8 Mandatory