Short Title:International Marketing and Export Management
Full Title:International Marketing and Export Management
Language of Instruction:English
Module Code:INTL H4001
 
Credits: 5
Field of Study:Business & Administration
Module Delivered in 1 programme(s)
Reviewed By:Raymond Keaney
Module Author:AISLING DUHY
Module Description:As an island, Ireland is more reliant on exporting than many of the larger countries around the World. This module gives students the opportunity to understand the complexities of making export and marketing decisions across international boundaries.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Discuss the dynamics of the international environment.
LO2 Analyse key factors in the international environment for international marketing and exporting.
LO3 Assess global opportunities in different regions.
LO4 Prepare marketing and export strategies for international markets.
LO5 Recognise the key factors and players when implementing an international marketing strategy.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Short Answer Questions In class multiple choice question exam. 1,2,3 20.00 Week 4
Presentation In class presentation of case study. Presentation only. 1,2,3,4 20.00 Week 8
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam Formal Exam. Answer three out of five questions. Essay format answers. 1,2,3,4,5 60.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture. Case Studies. Readings. Class Discussion. Guest Speakers. Video. 3.00 Every Week 3.00
Independent Learning Reading. Case study analysis. Assignments. 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture. Case Studies. Readings. Class Discussion. Guest Speakers. Video. 2.00 Every Week 2.00
Independent Learning Reading. Case study analysis. Assignments. 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Gerald Albaum, Edwin Duerr 2017, International Marketing & Export Management, 8th Ed., Prentice Hall [ISBN: 9780273743880]
  • Enterprise Ireland, Chartered Accountants Ireland, Invest Northern Ireland 2015, Export Start Guide - A Practical Guide to doing Business in Overseas Markets, PDF Ed., Enterprise Ireland Ireland
Recommended Book Resources
  • Philip Cateora and John Graham and Mary Gilly 2016, International Marketing, 17th Ed., McGraw-Hill [ISBN: 9781259305696]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BITNL_B Bachelor of Business (Hons) International Business 7 Mandatory