Short Title:Applied Industry Project / Placement
Full Title:Applied Industry Project / Placement
Language of Instruction:English
Module Code:INPJ H3001
 
Credits: 10
NFQ Level:7
Field of Study:Marketing and advertising
Module Delivered in no programmes
Reviewed By:GLENN MEHTA
Module Author:Patricia Medcalf
Module Description:The purpose of this module is to provide the learner with practical experience of undertaking a relevant digital marketing project from concept to completion. The module will integrate the academic content and practical skills acquired throughout the programme. The learner may have the opportunity to work with an external company or with the Institute to develop their interpersonal and communication skills.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Design a digital marketing strategy that will solve a given problem in a real-life context and apply knowledge, skills and competencies acquired during the programme of study to the analysis and solution of workplace problems
LO2 Research, analyse, design and develop a project in the area of digital marketing.
LO3 Document and present project findings, applying learning acquired across the programme in areas such as research, analysis, report writing, presentation, high-impact data visualisation.
LO4 Demonstrate competence in communication, project planning and project management throughout the project's lifecycle.
LO5 Consider the importance and implications of relevant industry standards, government regulations and ethics regarding data security, confidentiality, and privacy.
LO6 Reflect on and learn from their observations and experiences of work-based practice
LO7 Outline the employment opportunities and requirements relevant to their own context, goal-setting and future professional pathway
Pre-requisite learning
Co-requisite Modules
3133DATA H2000Data Warehousing and Business Intelligence
3302DIGT H3005Digital Marketing
4237PMGT H3002Project Management
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Pre-placement/Project preparation
Problem solving/creativity techniques; Business etiquette; training on Student Diary Pro to facilitate reflection; CV preparation and interview skills; negotiation skills; business meeting skills; report writing skills.
10.00%
Project Definition
The objective of the placement/project is to enable the learner to produce and demonstrate an individual and unique piece of work that incorporates the key aspects of the programme. Tasks will focus on digital marketing. Real world organisations and real world scenarios will provide the tasks. Learners will have the opportunity to develop and enhance many skills by successfully completing the task e.g. project management, problem solving, client liaison, presentation skills, creativity.
10.00%
Project Process
Placements will be overseen by an external manager and an internal supervisor.Projects will be overseen by lecturers/managers. Typically they go through a process of analysis of the task, idea generation and elaboration; scope definition. Each student must prepare and submit an individual project plan which must be agreed and signed off by their supervisors. Project deliverables typically include Detailed Project Proposal, Project Plan, Literature Review/Overview of Problem, Conducting and Analysis of Research, Findings, Final Report and Project Presentation.
80.00%
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Project Students will undertake an independent piece of work for an external organisation or department within the Institute. Typical tasks will be based around solving problems posed in the area of Digital Marketing. Work will be supervised and managed by a team of lecturers/managers. Typical deliverables might include: detailed project proposals, project plan, literature review/overview of problem, research findings, final report and presentation. 1,2,3,4,5 100.00 Ongoing
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.
Reassessment Description
Reassessment requirements will be specified by the lecturers following decisions on grades. These will be disseminated to candidates following the publication of results.

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer Supervised Learning Project supervision 1.00 Every Week 1.00
Independent Learning Development of project and preparation of deliverables. Liaison with client where necessary. 8.00 Every Week 8.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 1.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer Supervised Learning Project supervision 1.00 Every Week 1.00
Independent Learning Development of project and preparation of deliverables. Liaison with client where necessary. 8.00 Every Week 8.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 1.00
 

Module Resources

This module does not have any book resources
This module does not have any article/paper resources
Other Resources
  • IT Tallaght Library Resources: Library Databases
  • Text books: Text books from pre-requisite modules