Short Title:Business I.T. and Intro to Data Analysis
Full Title:Business Information Technology and Introduction to Data Analysis
Language of Instruction:English
Module Code:INFO H1023
 
Credits: 5
NFQ Level:6
Field of Study:Marketing and advertising
Module Delivered in 5 programme(s)
Reviewed By:GLENN MEHTA
Module Author:GARRY O REGAN
Module Description:The purpose of this module is (a) to develop the student's understanding of information technologies in business, as introduced in semester 1, and (b) to develop the student's knowledge and practical skills in the area of data analyis.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe a range of information technologies relevant to business, and marketing in particular, incl. internet technologies, social media and digital marketing applications, input, output and storage devices, processors and computer memory, software types and software development, communications technologies and networks.
LO2 Explain and describe the concepts of data, information, knowledge, and knowledge management(KM).
LO3 Solve a variety of business data analysis problems using a commonly available spreadsheet application.
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed
 

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Internet Technolgies and Applications:
Internet applications; Internet technologies; history of the internet, internet risks, e-commerece and e-business, social media and digital marketing
20.00%
Fundamentals of Hardware and Software
Hardware: input, output and storage devices, processors and memory; Software: systems and application software, software development.
15.00%
Telecommunications and Networks
Basic telecommunications concepts, voice versus digital signals, the nature of data transmission, components involved in data transmission, overview of network types.
15.00%
Introduction to data analysis
Concepts of data, information and knowledge. Knowledge management (KM). Using spreadsheet software to solve a variety of business problems.
50.00%
Assessment Breakdown%
Course Work50.00%
End of Module Formal Examination50.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Introductory spreadsheet functions - creating a simple spreadsheet, basic functions e.g. sum, sort, formatting. 3 10.00 Week 4
Continuous Assessment Intermediate spreadsheet functions - adding functionality to cater for more complex business rules, incl. vlookups, if statements, rules of precedence. 3 15.00 Week 8
Continuous Assessment Final spreadsheet assessment - integrating functions to address specific business problems; identifying appropriate data sources. 2,3 15.00 Week 11
Multiple Choice Questions Regular online quizzes on theory topics, to maintain engagement and provide formative feedback. 1,2 10.00 Ongoing
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   50.00 End-of-Semester
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Repeat examination required if not passed at first sitting. In-lab re-assessment of practical work will be required if pass standard not achieved.

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Instruction on I.T. concepts 1.00 Every Week 1.00
Lab Instruction and practice on data analysis and spreadsheet application. 2.00 Every Week 2.00
Independent Learning Reading/Study/Developing Practical skills 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lab instruction 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Kenneth Laudon, Jane Laudon 2014, Essentials of MIS, 11th Ed., Prentice Hall [ISBN: 978-013357684]
  • David Kroenke 2014, MIS Essentials, 4th Ed., Prentice Hall [ISBN: 978-013354659]
  • Paul Bocij 2014, Business Information Systems Technology, 5th Ed., Pearson [ISBN: 978-027373645]
  • Curtis Frye D. 2016, Microsoft Excel 2016 Step by Step, Pap/Psc edition Ed., Microsoft Press [ISBN: 978-184078651]
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 2 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 2 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 2 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 2 Mandatory
TA_BMKTG_C Higher Certificate in Business in Marketing 2 Mandatory