Short Title:PR and Media Relations
Full Title:PR and Media Relations
Module Code:PBRL H2000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 9 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Hilda Burton
Module Description:To provide students with a comprehensive understanding of all factors contributing to the successful planning and co-ordination of a public relations program. This knowledge will provide the student with the foundations upon which to manage public and media relations.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate the usefulness of PR as a marketing tool.
LO2 Explain the complexities of Media Relations
LO3 Demonstrate how to plan effectively for successful public relations.
LO4 Distinguish Corporate Public Relations from other areas of Public Relations Practice
LO5 Evaluate the impact and importance of Public Relations in Specialist areas such as Internal PR, Crisis PR and International PR.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Assignment May include a Scrapbook on a Company's PR campaign for previous year or and In class exam. 1,5 10.00 Week 12
Assignment May Include PR Campaign for company of choice or company chosen by the lecturer 3 20.00 Week 10
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 3.00 Every Week 3.00
Independent Learning Reading and research 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Tench,R., Yeomans, L. 2017, Exploring Public Relations Global Strategic Communications, 4th Ed., Pearson UK [ISBN: 1292112182]
Recommended Book Resources
  • Gunning, E. 2007, Public Relations a Practical Approach, 2nd ed Ed., Gill & Macmillan
This module does not have any article/paper resources
Other Resources
  • Various: Moodle - INTRANET
  • Campaigns: IIPRPR Annual Awards
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 4 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 4 Elective
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 4 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 4 Elective
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 4 Elective
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 4 Elective
TA_BAMKT_D Bachelor of Business in Marketing 4 Elective
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 4 Elective
TA_BMKTG_C Higher Certificate in Business in Marketing 4 Elective