Short Title:Small Business Management & Entrepreneurship
Full Title:Small Business Management & Entrepreneurship
Module Code:BUSS H4004
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 1 programme(s)
Module Author:Hilda Burton
Module Description:The Purpose of this module is to encourage an understanding of entrepreneurial behaviour at both micro and macro levels. It aims to bring students to a leval of business knowledge which would enable them to address in a hands on way the key issues of business start up, growth and long term survival. It will enable students to identify and evaluate new business opportunities and respond appropriately.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate the importance of enterprise development for the economy and on a personal leval as a possible career choice.
LO2 Assess and identify the nature of the entrepreneur, their background, personality and characteristics and be able to self evaluate using this theory.
LO3 Assess the sources of ideas for new enterprises and understand how to screen these ideas for feasibility.
LO4 Research and prepare a business plan.
LO5 Evaluate the challenges involved in managing a small business with specific focus on resourcing, structuring, controlling and achieving ongoing growth.

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report This could take the form of an individual piece of qualatitive research examining an aspect of entrepreneurial theory in practice. 2,5 50.00 Week 10
Other Business Plan: Students will be required to pitch a unique business idea to their peers and subsequently work in a group to develop one idea in a compete Business Plan. 1,3,4,5 50.00 Week 12
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading and Research 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00

Module Resources

Required Book Resources
  • Bruce R, Barringer, R. Duane Ireland 2018, Entrepreneurship , Successfully launching New Ventures, 5th Ed., Pearson [ISBN: 13 9780132555]
Recommended Book Resources
  • David Stokes Nicholas Wilson 2017, Small Business Management and Entrepreneurship, 7th Ed., Cengage Learning [ISBN: 1397814737293]
  • Barry Thomsen 2012, 90 Days to success as a small business Owner, 1st Ed., Cengage [ISBN: 13:9781435459267]
This module does not have any article/paper resources
Other Resources
  • Guest lectures: Guest lectures
  • Enterprise Ireland Website: Enterprise Ireland resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 8 Mandatory