Short Title:Marketing Channel Management
Full Title:Marketing Channel Management
Module Code:MKTG H3026
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 5 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Hilda Burton
Module Description:This module aims to explain using theory and practical cases the strategic importance of channels to the firm. This knowledge will allow the student to integrate channel decisions with other areas of the marketing mix, giving due attention to the firm’s business environment.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Explain the key aspects of marketing channel systems;
LO2 Justify the factors to be taken into account in the design and management of an integrated channel;
LO3 Assess and demonstrate how marketing channels relate to the other strategic variables in the marketing mix
LO4 Outline the individual business logistics components;
LO5 Appraise the role of the channel in creating and sustaining competitive advantage.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment may take the form of a group case study and/or an individual paper on a specific area of channel management theory. 2,3,5 30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5 70.00 End-of-Semester

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning No Description 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based Instruction 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Stern, L,. El-Ansery, A. & Coughlan, A. 2016, Marketing Channels, 8th ed Ed., Routledge
  • Rosenbloom, B., 2012, Marketing Channels; A management view, 8th ed Ed., Cenage Learning UK
This module does not have any article/paper resources
Other Resources
  • Various: Video and Case Studies
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BMKDM_D Bachelor of Arts in Digital Marketing 5 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 5 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 5 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 5 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 5 Mandatory