TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment
Required Book Resources |
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- Dowson, Ruth and Basset, David 2015, Event Planning and Management, 3rd Ed., Kogan Page
- Shone, A., Parry,B. 2013, Successful event Management, A practical handbook, 4th Ed., Cengage
- Smith, PR and Zook, ZE 2016, Marketing Communications, 6 Ed., Kogan Page London
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Recommended Book Resources |
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- Lynn van der Wagen, Lauren White 2010, Events Management for Tourism, Cultural, Business and Sporting Events, 4th Ed., Pearson Australia
- Preston, C.A and Hayle, Leonard, H. 2012, Event Marketing: How to successfully promote events, festivals, conventions and expositions, 2nd Ed., Wiley & Sons inc
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This module does not have any article/paper resources |
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Other Resources |
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- IT Tallaght Library Database: WARC
- PRII: Public Relations Institute of Ireland
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