Short Title:Event Management/IMC 1
Full Title:Event Management/IMC 1
Module Code:MNGT H3027
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 7 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Patricia Medcalf
Module Description:To provide students with a comprehensive understanding of all factors which contribute to the successful organisation of events. To equip students with the skills for designing and developing an event strategy. To provide students with the skills required to brand an event and to raise sponsorship To provide students with the skills required to put in place a targeted promotions plan.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an understanding of the usefulness of events as marketing tools.
LO2 Exhibit an ability to research and plan effectively for events.
LO3 Identify and critically evaluate the requirements for successful event implementation and management.
LO4 Explain the importance of marketing communications to event management.
LO5 Work as part of a team to implement a small fundraising event.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Oral Examination/Interview CV submission and interviews to assign roles on event teams. 3,4 20.00 n/a
Assignment This might involve planning and organising a small fundraiser. Regular meetings to assess progress will be held. The fundraiser will be observed by lecturers and third parties. Full review to be conducted afterwards with students. 1,2,3,4 50.00 n/a
Presentation This might involve conducting and presenting research on a topic related to event management. 1,2,3 30.00 Sem 1 End
No End of Module Formal Examination

IT Tallaght reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 4.00 Every Week 4.00
Tutorial Group meetings and supervision 2.00 Every Week 2.00
Independent Learning Reading and Group meetings 4.00 Every Week 4.00
Total Weekly Learner Workload 10.00
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2.00 Every Week 2.00
Independent Learning No Description 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Dowson, Ruth and Basset, David 2015, Event Planning and Management, 3rd Ed., Kogan Page
  • Shone, A., Parry,B. 2013, Successful event Management, A practical handbook, 4th Ed., Cengage
  • Smith, PR and Zook, ZE 2016, Marketing Communications, 6 Ed., Kogan Page London
Recommended Book Resources
  • Lynn van der Wagen, Lauren White 2010, Events Management for Tourism, Cultural, Business and Sporting Events, 4th Ed., Pearson Australia
  • Preston, C.A and Hayle, Leonard, H. 2012, Event Marketing: How to successfully promote events, festivals, conventions and expositions, 2nd Ed., Wiley & Sons inc
This module does not have any article/paper resources
Other Resources
  • IT Tallaght Library Database: WARC
  • PRII: Public Relations Institute of Ireland
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 5 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 5 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 5 Elective
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 5 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 5 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 5 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 5 Mandatory