Short Title: Creativity and Innovation
Full Title: Creativity and Innovation
Module Code:INNO H4008
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 6 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Hilda Burton
Module Description:This module examines the creative process and creativity techniques that can be used to enhance both personal and organisational creativity. Following on from this the strategic importance of innovation for sustaining growth in established organisations. It uses a combination of theory concepts, applied techniques and case analysis to develop decision making capabilities.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate and defend the ongoing theoretical ideas relating to innovation and demonstrate their relevance in practice.
LO2 Assess the mechanisms available to support and nurture corporate innovation a t both micro and macro levels and direct action to use these supports.
LO3 Apply creativity techniques and problem solving techniques to real world situations.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation Individual Creative Idea Pitch 3 30.00 Week 5
Presentation Group Company Evaluation and presentation 1,2 30.00 Week 10
Short Answer Questions Individual In Class exam 1,2 40.00 Week 10
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 3.00 Every Week 3.00
Independent Learning Time Reading Research and Review of Cases 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Joe Tidd and John Bessant 2017, Managing Innovation, 6th Ed., Wiley [ISBN: 978-0-470-99810-6]
Recommended Book Resources
  • Tom Kelley David Kelley 2013, Creative Confidance UNleashing the creative potential in us all, 1st Ed., Crown Business
  • Keith Sawyer 2012, The science of Human creativity Explaining Creativity, 2nd Ed., Oxford University Press [ISBN: 9780199737574]
This module does not have any article/paper resources
Other Resources
  • Various: Moodle - INTRANET
  • Journal: Harvard Business ReviewHarvard Business review Articles
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 7 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory
TA_BMDMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 7 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 7 Mandatory
TA_BIDMS_D International Digital Management & Sales 1 Mandatory