Short Title:Media Production 2
Full Title:Media Production 2
Module Code:VDEO H3007
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Module Author:Garret Daly
Module Description:To enhance the student’s knowledge, skill and competence by increasing their ability to produce media components for a specific media production campaign.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Enhance their fundamental skills in the use of location recording and video editing equipment.
LO2 Develop a scripted location based project (an advertisement) to a set brief.
LO3 Understand the key concepts of advertising acquisition, continuity and editing principles.

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The student will write a proposal for a media production advertising campaign. This proposal will include a concept and script for a TV social media advertisement to compliment the pitch. 2,3 15.00 Week 23
Project The student as part of a team will produce a location advertisement content for a defined duration with a set mix of elements. The advertisement will be graded on its script, lighting and set design, camerawork, editing, sound quality and sound mix, direction and production by the team and graphics. A production folder must also be included. The production folder will contain all the production paperwork from concept to completion of the project. 1,2 40.00 Sem 2 End
Project The student as part of a team will produce a factual video online report on a topic, service or event. This videocast will be uploaded to a web portal for review and will be graded on it's script, editing and recording techniques, and impact in terms of intended purpose. 1 20.00 Week 21
Continuous Assessment Technical analysis: The student will undertake a technical study of a television advertisement that mirrors the type of production they are working on in their practical project. The student will outline the codes and conventions of the chosen genre, the technical aspects that are used including cameras, sound, lighting, graphics, props and sets; a short critical review of the advertisement. They will submit their assignment accompanied by active online link of the advert. 3 15.00 Week 26
Continuous Assessment Project diary: The project diary is an individual journal of the student’s work during the practical project. It will outline their role during the production phases, especially when extra-mural work is undertaken. The student will outline their role in the project at all stages of its development, show a use and understanding of terminology, display an awareness of health and safety and ethical issues, and evaluate the project and the skills that they have learnt. 1,2 10.00 Sem 2 End
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Workshops: workshops on camera, post production techniques, sound recordings, lighting and basic tilting and graphics. 1.00 Every Week 1.00
Lecture Lectures: Lectures on broadcast media production techniques including the visual grammar of television, social media content, the composition of the production team, production organization and management, and how to create industry standard production paperwork. 1.00 Every Week 1.00
Lecture Training: training sessions for gaining experience on a range of location and editing equipment in advance of a production. 1.00 Every Week 1.00
Total Weekly Learner Workload 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab No Description 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00

Module Resources

Required Book Resources
  • Millerson, G. 2001, Video Production Handbook, Focal Press
  • DiZazzo, Ray 2018, The Corporate Media Toolkit, 1 Ed., Focal Press
Recommended Book Resources
  • Kinder, G. and Musburger 2001, Introduction to Media Production; from analogue to digital, 4th ed Ed., Focal Press
  • Wolsky, Tom 2017, Final Cut Pro X Beyond the Basics, 2nd Ed., Focal Press
This module does not have any article/paper resources
This module does not have any other resources

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 6 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 6 Mandatory