Short Title:Services & Business Marketing
Full Title:Services & Business Marketing
Module Code:MKTG H3019
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 6 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Joyce Byrne-Walsh
Module Description:This module aims to provide students with a comprehensive understanding of the marketing implications of operating in both services and business-to-business markets
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the nature and characteristics of services and business marketing
LO2 Identify the adaptation of marketing practices that may be required for services and business-to-business enterprises
LO3 Evaluate the role of marketing in service and business-to0-business organizations
LO4 Assess the strategic and management issues relevant to successful marketing practice in services or business-to-business organizations
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment may take the form of a group project involving researching, analyzing and presenting a theoretical and practical assessment of either services or business-to-business markets from the perspective of a marketing mix element (product, price, place or promotion). 2,3 30.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Palmer, A. 2014, Principles of services Marketing, 7th edition Ed., McGraw Hill London
  • Dwyer, F.R. and Tanner, J.F. 2009, Business Marketing: Connecting Strategy, Relationships and Learning, 4th edition Ed., McGraw Hill
This module does not have any article/paper resources
Other Resources
  • Various: Video and Case Studies
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 6 Elective
TA_BMKDM_D Bachelor of Arts in Digital Marketing 6 Elective
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 6 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 6 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 6 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 6 Mandatory