Short Title:Corporate Strategy & Governance
Full Title:Corporate Strategy & Governance
Module Code:BPOL H1001
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 4 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Joyce Byrne-Walsh
Module Description:This module aims to provide students with a comprehensive understanding of the process of determining strategic position, making strategic choices and putting strategy into action. More here from Ciara ........
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Evaluate key strategic environmental factors
LO2 Critically assess key organizational strategic capabilities
LO3 Formulate business-level and corporate-level strategic decisions
LO4 Explain the strategic importance of business and marketing ethics and corporate social resposbility for contemporary organisations
LO5 Comprehend theories of ethics and social responsibility and apply critical reasoning within business context
LO6 Evaluate ethical and corporate governance issues in relation to managerial decision-making
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment may take the form of a group project which researches, analyses and documents the corporate, governance and ethical strategies of a listed public company, involving a report and presentation. 1,2,3,4,5,6 35.00 n/a
Reflective Journal Students may be required to prepare a reflective journal indicating what they have learned from their assignment and their study of this module. 4,6 15.00 n/a
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3 50.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Reading/Study 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 2.00 Every Week 2.00
Total Weekly Learner Workload 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Johnson, G., Scholes, K., Whittington, R. 2017, Exploring Corporate Strategy: Text & Cases, 11th edition Ed., Prentice Hall
  • Colin Fisher, Alan Lovell 2012, Business ethics and values, 4th Ed., FT Prentice Hall [ISBN: 9780273716167]
This module does not have any article/paper resources
Other Resources
  • Various: Video and Case Studies
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Elective
TA_BMDMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 7 Elective
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 7 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 7 Mandatory