Short Title:Professional Development
Full Title:Professional Development
Module Code:PRFD H4000
Credits: 4
NFQ Level:8
Field of Study:Audio-visual techniques and media production
Module Delivered in no programmes
Module Author:Sinead McDonald
Module Description:The Professional Development module is designed to help students position themselves for future employability in their chosen field. The module aims to encourage increased self awareness, critical reflection, an understanding of the needs of industry and employers and the oral and writing competencies required in various professional contexts.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an understanding of the media industry including new and emerging developments
LO2 Demonstrate an understanding of the media industry particularly in terms of current and future skills needs.
LO3 Construct an effective Professional Development Plan identifying a prospective career path, individual skill strengths and gaps and further activities that can contribute to future success.
LO4 Demonstrate the written and oral competencies required for effective proposals and presentations in professional environments
LO5 Explain how to achieve a successful transition to employment, postgraduate position or internship by demonstrating awareness of the behavioural norms of the interview process, curriculum vitae design, personal statement composition and postgraduate application
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Industry Analysis
Sectoral survey, career options within the digital media industry; potential opportunities for digitally literate graduates across the employment spectrum; emerging platforms; new consumer products; innovative services; future trends and growth potential. Voluntary opportunities, civic engagement and internships.
Employment Interviews and documentation
Writing a cover letter; designing an effective CV; Interview preparation and behavioural norms; personal statements and biographies; postgraduate applications.
Professional Presentation Skills
Preparing and delivering effective professional presentations in the media industry; connecting with your audience; voice and body language; working with visual aids; presenting data; pitching creative ideas.
Professional Development Plan
Reflection and self analysis; skills assessment and gap analysis; goal development and career directions and planning
Professional Media Content Development
Writing industry standard scripts and treatments for a variety of media platforms. Brand storytelling, and applications.
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Students may be required to produce a suite of examples of preparation for entering employment such as online biographies, personal statement, curriculum vitae, cover letter. 4,5 30.00 n/a
Project Students may be required to prepare and film a group video highlighting key aspects of transition from college to postgraduate study or employment, including professional development plans, postgraduate study, interview skills and professional networking. 1,2,3,5 20.00 n/a
Presentation Students may be required to prepare and undertake a group presentation highlighting key aspects of transition from college to postgraduate study or employment, including professional development plans, postgraduate study, interview skills and professional networking. 1,2,3,4,5 20.00 n/a
Essay Students may be required to complete an essay demonstrating their understanding of key emerging industry trends in the production and dissemination of media. 1,2 30.00 n/a
No End of Module Formal Examination
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 3.00 Every Week 3.00
Independent Learning Time No Description 3.00 Every Week 3.00
Total Weekly Learner Workload 6.00
Total Weekly Contact Hours 3.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Report from the Audiovisual Strategic Review Steering Group, 2011, Creative Capital: Building Ireland's Creative Economy
  • 2011, Creative Europe : Support Programme for Europe's Cultural and Creative Sectors
  • Michael Stebleton, Michael Henle, Connie Harris 2014, Hired!, 4th edition Ed., Pearson/Prentice Hall Upper Saddle River, N.J.
  • Stella Cottrell 2015, Skills for success, 3rd edition Ed., Palgrave Macmillan Basingstoke
Required Article/Paper Resources
This module does not have any other resources