Short Title:Marketing Law
Full Title:Marketing Law
Language of Instruction:English
Module Code:LAWS H2013
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 7 programme(s)
Reviewed By:GLENN MEHTA
Module Author:HONORA MCCARRICK
Module Description:To introduce the student to areas of commercial law, consumer law and intellectual property law, law on defamation and data protection and advertising standards of relevance to a marketing executive. This knowledge and understanding will enable the student to work effectively within the legislative and wider legal environment with an understanding of compliance requirements. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an understanding of the law governing contracts for the sale of goods and supply of services
LO2 Demonstrate an understanding of the legislative environment supporting consumer rights
LO3 Apply the knowledge of the law governing intellectual property rights and in particular trade marks and Internet Domain Names
LO4 Use the knowledge of law governing consumer rights to ensure compliance in a business context
LO5 Demonstrate an understanding and awareness of the legal issues raised by e-commerce marketing and transactions
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment may take the form of an individual or group assessment. Examples of the form of an assessment include a timed assessment, a presentation, a report or a project and the assessment may be at a specific time, location or online. The foregoing examples are not an exhaustive list. The Learning Outcomes assessed may be any one or more of the Module Learning Outcomes and the Assessment Date may change from semester to semester. 1,2,3,4,5 30.00 Week 6
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam There will be a final examination at the end of the semester. The Learning Outcomes assessed may be any one or more of the Module Learning Outcomes. 1,2,3,4,5 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class Based Instruction 3.00 Every Week 3.00
Independent Learning Indepenent study and research 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 2.00 Every Week 2.00
Independent Learning Independent study and research 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Aine Keenan, 2012, Essentials of Irish Business Law, 6th ed Ed., Gill and Macmillan Dublin
  • Robert Clark, Shane Smyth, Niamh Hall 2016, Intellectual Property Law in Ireland, 4th Ed., Bloomsbury Professional Dublin
Recommended Book Resources
  • Quill, E 2014, Torts in Ireland, 6th ed Ed., Gill and Macmillan Dublin [ISBN: 9780717145751]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 3 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 3 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 4 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 4 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 4 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 4 Mandatory
TA_BMKTG_C Higher Certificate in Business in Marketing 4 Mandatory