Short Title:Graphic Design 1
Full Title:Graphic Design 1
Language of Instruction:English
Module Code:DESG H1004
Credits: 5
NFQ Level:6
Field of Study:Audio-visual techniques and media production
Module Delivered in no programmes
Module Author:Mary Caulfield
Module Description:This module introduce students to the fundamentals of Graphic Design and Typography and explores major developments and design trends in the visual arts from the late 19th through to the early 21st centuries. The aim is to enable students to evaluate the role graphic design plays in the communications industry. It will also establish an appreciation of the role of the designer in all creative and production areas with and the need for effective design in visual communications. The aim is to foster an awareness of contemporary visual communication design and an ability to analyse printed design work, text and image integration. To demonstrate the importance of effectively planning and executing projects from design briefing to delivery of product. To ensuring client requirements are met and to prepare students to adequately research the target market of the design brief. The module is designed to familiarize students with Microsoft and Adobe CC image editing software.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Understand the basic principles of graphic design
LO2 Recognise contemporary visual communication design and analyse design work
LO3 Effectively plan and execute projects from design briefing to delivery of product answering client requirements
LO4 Produce clear and cohesive solutions to design problems in a variety of media
LO5 Have a competence in using Microsoft software and Adobe CC image editing software
LO6 Have an appreciation of the importance of major developments and design trends in the visual arts in the late 19th, 20th, and early 21th centuries
Pre-requisite learning
Co-requisite Modules
No Co-requisite modules listed

Module Content & Assessment

Content (The percentage workload breakdown is inidcative and subject to change) %
Tools and Technology
The course provides an introduction to the principles and practices of graphic design that serve as a grounding for multimedia productions. Introduction to basic computer terminology and file management and network access. Introduction to the main features of presentation software identifying the skills needed to create effective presentations. Identify key formal elements in graphic design processes and practices. Introduction to Microsoft Word for reports and essay production. Detailed introduction to the tools and capabilities of Adobe CC software to create digital content for graphic productions.
Introduction to Typography
Introduction to the fundamentals of typography - from basic terminology to abstract forms and typographic procedures. The origins of printed type and the printing revolution. Study of letterforms, type classification and typeface selection. History and development of type design (type specifications, readability, legibility, visual hierarchy, aesthetics of letterforms, optical adjustments, design unity). Interpretation and evaluation of type design through the centuries.
Project Planning & Development
Brainstorming methods. Research and development. Keeping a record of the development process involved throughout the project and the refinement of the idea. Recording why certain images would work or not work, how the idea was refined etc. Skills of objective evaluation about their work, discussing it with class members in an open forum format.
Design Studies (History)
History of visual communications from the origins of the written word to the development of written languages. An overview of major design trends in the late 19th and 20th century to include a review of pivotal artists/designers, and their impact on current graphic design trends up to the early 21th century.
Course Work
Assessment Breakdown%
Course Work100.00%
Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Continuous assessment by assignment and lab work is undertaken throughout the year. 1,2,3,4,5,6 100.00 Ongoing
No End of Module Formal Examination
Reassessment Requirement
Repeat the module
The assessment of this module is inextricably linked to the delivery. The student must reattend the module in its entirety in order to be reassessed.
Reassessment Description
In line with Programme / Course Board guidelines and Registrar protocols, the student must re-attend the module in its entirety in order to be reassessed.

IT Tallaght reserves the right to alter the nature and timings of assessment


Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Students will attend lectures and be active participants in practical workshops, lecturer-supervised learning, tutorials, seminars and critiques. 4.00 Every Week 4.00
Independent Learning Students will undertake independent research and related practical work outside od scheduled class times. 3.00 Every Week 3.00
Total Weekly Learner Workload 7.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.

Module Resources

Recommended Book Resources
  • Meggs. Philip B, and Purvis. Alston W, 2016, History of Graphic Design., Sixth Edition Ed., John Wiley & Sons
  • Bierut. Michael 2015, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world, Thames & Hudson
  • Lupton. Linda 2010, Thinking with Type, Second Revised and Expanded Edition Ed., Princeton Architectural Press
  • Faulkner. Andrew, and Chavez, Conrad 2017, Adobe Photoshop CC Classroom in a Book, Adobe Press
  • Bestley. Russell, and Noble. Ian 2016, Visual Research : An Introduction to Research Methods in Graphic Design, Bloomsbury Publishing PLC
  • McAlhone. Beryl, Stuart. David, Quinto. Greg, and Asbury. Nick 2016, A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design, Phaidon Publishers
  • Clarke. Michael 2008, Verbalising the Visual: Translating Art and Design into Words, AVA Publishing SA
  • Heller. Steven, and Vienne. Veronique 2015, Becoming a Graphic and Digital Designer: A Guide to Careers in Design, Fifth Edition Ed., John Wiley & Sons
  • Lupton. Ellen, and Cole Phillips. Jennifer 2015, Graphic Design: The New Basics, Second Edition Ed., Princeton Architectural Press
  • De Jong. Cees W 2017, Type: A Visual History of Typefaces & Graphic Styles, Taschen
  • Clarke. Michael 2008, Verbalising the Visual: Translating Art and Design into Words, AVA Publishing SA
This module does not have any article/paper resources
Other Resources