Short Title:Advertising Law
Full Title:Advertising Law
Module Code:ADVT H 2000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 2 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Paul Gormley
Module Description:To introduce the student to areas of commercial law, consumer law, intellectual property law, broadcasting and advertising standards of relevance to a marketing executive. This knowledge and understanding will enable the student to work effectively within the legislative and wider legal environment with an understanding of compliance requirements. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an understanding of the principal legislative provisions governing the legal environment of marketing
LO2 Demonstrate an understanding of the law governing contracts for the sale of goods and supply of services
LO3 Demonstrate an understanding of the legislative environment supporting consumer rights
LO4 Apply the knowledge of the law governing intellectual property rights and in particular trade marks and Internet Domain Names and copyright.
LO5 Use the knowledge of law governing consumer rights to ensure compliance in a business context
LO6 Demonstrate an understanding and awareness of the legal issues raised by e-commerce marketing and transactions
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The continuous assessment will take the form of an individual or group assessment. This can be an in-class time constrained individual assessment or an individual or group project. 1,2,3,4 30.00 Week 23
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 1,2,3,4,5,6 70.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture 3.00 Every Week 3.00
Independent Learning No Description 6.00 Every Week 6.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Lecture 2.00 Every Week 2.00
Independent Learning Independent study and research 7.00 Every Week 7.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Aine Keenan, 2008, Essentials of Irish Business Law, 5th edition Ed., Dublin [ISBN: 9780717143801]
Recommended Book Resources
  • Brian Doolan, 2011, Principles of Irish Law 8edn, 8th ed Ed., Gill & Macmillan Dublin [ISBN: 9780717149896]
  • Raymond Byrne, Paul McCutcheon, Byrne, 2009, The Irish Legal System, 5th ed Ed., Gill and Macmillan Dublin [ISBN: 9781845922788]
  • Quill, E 2009, The Irish Law of Torts, 3rd ed Ed., Gill and Macmillan Dublin [ISBN: 9780717145751]
  • Robert Clark, Shane Smyth, 2016, Intellectual Property Law in Ireland, 4th Ed., Bloomsbury Professional [ISBN: 9781780435411]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 4 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 4 Mandatory