Short Title:Information Analysis for Decison Making
Full Title:Information Analysis for Decison Making in Business
Language of Instruction:English
Module Code:INFO H2013
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 7 programme(s)
Reviewed By:GLENN MEHTA
Module Author:NOEL P BRENNAN
Module Description:The aim of this module is to understand and apply spreadsheet development within a Business and Marketing context. To attain a foundation of practical skills for the analysis, design and development of good spreadsheet practice To develop a sound understanding and application of Decision Support Systems within a Business/Marketing context, in particular the link between management decision making and business problem solving. This module builds on modules in semesters 1, 2 and 3.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Introduce and apply the use of Decision Support Tools used in business and marketing specifically, for Spreadsheet and Database analysis. Understand, apply and implement business analysis and problem solving across Marketing, and Business applications using Good Ms Excel practice for Decision Making.
LO2 Demonstrate a competency in data analysis, its presentation and integration across various PC applications.
LO3 Identify and demonstrate an understanding of the key concepts of Information Analysis for Decision making.
LO4 Demonstrate an application of Decision Support Systems within Business.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The module assessment strategy supports the program assessment strategy by employing a combination of summative and formative assessment techniques that provide feedback and feedforward of learning, for learning and as learning (T&L Forum 2017). Assessment tasks can include skills tests, research projects, problem based projects and exams. Evidence of learning can be provided through presentation of findings, process documentation and interviews. Judgement of learning can be based against lecturer developed and/or learner negotiated criteria. Feedback and feedforward can be provided through summative grades, rubrics, grading comments and performance review interviews. 1,2,3,4 60.00 Ongoing
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination 2,3 40.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based Instruction 1.00 Every Week 1.00
Laboratories Lab based Instruction 2.00 Every Week 2.00
Independent Learning Time Re-inforcement of weekly assignment work 2.00 Every Week 2.00
Independent Learning Time Reading/Research/Study/Develop Practical Skills 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Class based instruction 2.00 Every Week 2.00
Independent Learning Time Developing Practical Skills 3.00 Every Week 3.00
Independent Learning Time Reading/Research/Study/Develop Practical Skills 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Hagg, D. 2013, Management Information Systems for an Information Age,, 9th Ed. [ISBN: 139780073376851]
  • Mike Smart, Learn Excel 2010 Expert Skills with The Smart Method, 2nd Edition Ed., Smart Method, Limited, The [ISBN: 9780955459986]
Recommended Book Resources
  • Ellen Monk, Joseph Brady,Emilio Mendelsohn, 2017, Problem Solving Cases In Microsoft® Access and Excel, 14th Ed., Cengage [ISBN: 9781305868625]
  • Craig Holden 2014, Excel Modeling in Corporate Finance, Global Edition, 5th Ed., Pearson [ISBN: 101292059389]
  • Katherine T. Smith, L. Murphy T Smith, Lawrence C. Smith, L. Murphy Smith, Microsoft Excel for Accounting, Prentice Hall [ISBN: 9780130085511]
  • David M. Kroenke 2015, MIS Essentials, 4th Ed., Pearson [ISBN: 9780133546590]
  • Joseph Valacich / Christoph Schneider 2015, Information Systems Today: Managing in a Digital World,, 7th Ed., Pearson [ISBN: 9781292098067]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 4 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 4 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 4 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 4 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 4 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 4 Mandatory
TA_BMKTG_C Higher Certificate in Business in Marketing 4 Mandatory