Short Title:Analysing the Media
Full Title:Analysing the Media
Language of Instruction:English
Module Code:MEDA H1010
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 4 programme(s)
Reviewed By:GLENN MEHTA
Module Author:ANNA-MARIA MULLALLY
Module Description:To provide students with an introduction to various key approaches to the study of media in society and to equip them with basic skills for analysing media content critically.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Identify and apply selected key theoretical approaches to the study of the media in society.
LO2 Analyse and critique aspects of contemporary commercial visual culture.
LO3 Understand how media texts are constructed and operate within dynamics of social power and ideology.
LO4 Understand the role of the audience in the consumption and production of media content.
LO5 Recognize and apply basic media literacy skills, using the appropriate terminology.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment Academic essay which includes the practical application of a theoretical framework. Students should be given a choice of essays and work should be presented using appropriate academic referencing and bibliographic conventions. 1,2,3 25.00 Week 9
Continuous Assessment Group Presentation: Students are required to present on a selected course topic as part of a group. Marks will be awarded for successful demonstration of research, use of appropriate terminology, content synthesis and presentation skills. 1,2,3,5 15.00 Week 5
Multiple Choice Questions An online MCQ will test students knowledge and understanding of theories and topics covered, as well as their ability to apply that knowledge. 1,3,4 10.00 Sem 1 End
End of Module Formal Examination
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Formal Exam End-of-Semester Final Examination   50.00 End-of-Semester

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Seminars Weekly lecturers/seminars, discussions, workshops and show and tell sessions. 3.00 Every Week 3.00
Independent Learning Independent reading and written completion of tasks, centred on developing students' media literacy skills 2.00 Every Second Week 1.00
Total Weekly Learner Workload 4.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Seminars Weekly lectures/seminars, discussions, workshops and show and tell sessions. 2.00 Every Week 2.00
Independent Learning Independent reading and written completion of tasks, centred on developing students' media literacy skills. 4.00 Every Second Week 2.00
Total Weekly Learner Workload 4.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Devereux, E. 2014, Understanding the Media, 3rd Ed., Sage London
  • Hodkinson, P 2017, Media, Culture and Society: An Introduction, 2nd Ed., Sage, London.
Recommended Book Resources
  • Asa Berger, A. 2018, Media Analysis Techniques, 6th Ed., Sage London
  • Gill, R., Gender and the Media, Polity Cambridge [ISBN: 2007]
  • Nelmes, J. 2012, Introduction to Film Studies, 5th ed. Ed., Routledge London
  • Siapera, E. 2018, Understanding New Media, 2nd Ed., Sage London
  • Williamson, J. 1978, Decoding Advertisements: Ideology and Meaning in Advertisements, Marion Boyars
  • Wykes, M., and Gunter, B. 2005, The Media and Body Image, Sage London
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 1 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 1 Elective
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 1 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 1 Elective