Short Title:Web/App Design & Optimisation
Full Title:Web/App Design & Optimisation
Language of Instruction:English
Module Code:WADO H3000
 
Credits: 5
Field of Study:Marketing and advertising
Module Delivered in 11 programme(s)
Reviewed By:GLENN MEHTA
Module Author:Rodger Faherty
Module Description:This module aims to: 1. Help students obtain an understanding of web/app design and the role it plays in marketing. 2. To demonstrate an understanding of the key issues of web/app design, content type & selection, search engine optimisation, security & accessibility. 3. To understand the evolution of the Internet and future possible directions.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Employ and adhere to user Interface, web design and search optimisation guidelines.
LO2 Assess the history of the Internet and examine the evolving nature of Internet technology.
LO3 Demonstrate competency in the use of web/app authoring tools.
 

Module Content & Assessment

Course Work
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Continuous Assessment The module assessment strategy supports the program assessment strategy by employing a combination of summative and formative assessment techniques that provide feedback and feedforward of learning, for learning and as learning (T&L Forum 2017). Assessment tasks can include skills tests, research projects, problem based projects and exams. Evidence of learning can be provided through presentation of findings, process documentation and interviews. Judgement of learning can be based against lecturer developed and/or learner negotiated criteria. Feedback and feedforward can be provided through summative grades, rubrics, grading comments and performance review interviews. 1,2,3 100.00 Ongoing
No End of Module Formal Examination

TU Dublin – Tallaght Campus reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Class based instruction 1.00 Every Week 1.00
Lab Lab based instruction 2.00 Every Week 2.00
Independent Learning Complete weekly assignments & develop practical skills 2.00 Every Week 2.00
Independent Learning Read/Research/Study & independent learning time. 4.00 Every Week 4.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecturer/Lab Lab/lecture based instruction 2.00 Every Week 2.00
Independent Learning Complete weekly assessments & develop practical skills 2.00 Every Week 2.00
Independent Learning Read/Research/Study & Independent learning 5.00 Every Week 5.00
Total Weekly Learner Workload 9.00
Total Weekly Contact Hours 2.00
 

Module Resources

Required Book Resources
  • Matt Lacey 2018, Usability Matters, Pearson Educational [ISBN: 9781617293931]
  • Que 2013, Expression Web 4 In Depth, 2nd Ed., Que [ISBN: 9780132953559]
Recommended Book Resources
  • Terry Felke-Morris 2015, Basics of Web Design, International Ed., Pearson Educational [ISBN: 9781292037950]
  • Judy Strauss 2016, E-Marketing, 7th Ed., Routledge [ISBN: 9780132953443]
This module does not have any article/paper resources
Other Resources
 

Module Delivered in

Programme Code Programme Semester Delivery
TA_BAMCO_B Bachelor of Arts (Honours) in Advertising & Marketing Communications 6 Mandatory
TA_BADMT_B Bachelor of Arts (Honours) in Digital Marketing Technologies 6 Mandatory
TA_BAMCO_D Bachelor of Arts in Advertising and Marketing Communications 6 Mandatory
TA_BMKDM_D Bachelor of Arts in Digital Marketing 6 Mandatory
TA_BAMKT_B Bachelor of Business (Honours) in Marketing 6 Mandatory
TA_BMKTG_B (1 year add on) Bachelor of Business (Honours) in Marketing Management 6 Mandatory
TA_BMKTG_D (1 year add on) Bachelor of Business in Marketing 6 Mandatory
TA_BAMKT_D Bachelor of Business in Marketing 6 Mandatory
TA_BMADM_D Certificate in Applied Digital Marketing (60 credit Minor Award) 2 Mandatory
TA_BPDMK_C Certificate in Digital Marketing (30 credit Special Purpose Award) 2 Elective
TA_BPSMK_C Certificate in Social Media Marketing (30 credit Special Purpose Award) 2 Elective